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Digital Audio Advertising: Everything You Need to Know

Digilant

With digital audio ads, you can integrate your brand into the everyday routines of your audience in a way that is uniquely personalized to their interests. For example, research has shown that audio ads are more than twice as likely to lift purchase intent and information intent than display ads. Live Events: Using any feed.

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Digital Audio Advertising: Everything You Need to Know

Digilant

With digital audio ads, you can integrate your brand into the everyday routines of your audience in a way that is uniquely personalized to their interests. For example, research has shown that audio ads are more than twice as likely to lift purchase intent and information intent than display ads. Live Events: Using any feed.

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Digital Audio Advertising: Everything You Need to Know

Digilant

With digital audio ads, you can integrate your brand into the everyday routines of your audience in a way that is uniquely personalized to their interests. For example, research has shown that audio ads are more than twice as likely to lift purchase intent and information intent than display ads. Live Events: Using any feed.

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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

Predictive AI uses patterns in historical data to forecast future outcomes or classify future events. Several algorithms have emerged to address this need, including MapReduce, a programming model, popularized by Google, that divides data into smaller chunks, processes them in parallel and then combines the results.

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How to Use Attribution Models to Decipher the Right Mix

Vision Edge Marketing

For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? Maybe you use a graduated scale where you give touch points closer to the end of the buying journey more value than touches earlier in the process?

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How 3 UK Brands Reached Their Audiences With Great Content

Contently

Real Views may be classified as a blog, but to Jones Lang LaSalle (JLL), the London-based commercial real estate company that produces it, the site has become so much more. “We All content is subject to the same editorial process,” Little noted. “We Keeping content fresh is vital and something we work hard at,” Little said.

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32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program

NuSpark Consulting

Process: Set your lead generation campaign goals. Look at your pipeline conversion rates; find inconsistencies by total company, sales regions, sales people, and work to improve sales process throughout the funnel. Start classifying your targets in detail. How many qualified leads. Cost-per-lead. Inquiry-to-lead conversion rate.