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Maximizing impact: Marketing resource allocation in lean times

Martech

Leverage analytics where you can — and where you can’t, ask whether that’s something you should be doing if you don’t or can’t measure it. Reiterate the importance of data and analytics in evaluating the performance of these strategies. Identify key performance indicators for all of your activities and track them meticulously.

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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. What is your current brand perception?

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The marketing ROI problem has its roots in marketing culture

Martech

While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. Marketing funnel metrics such as click-through rate, cost per acquisition, cost per lead, or cost per sale are important and can be used to demonstrate growing marketing efficiency.

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How To Use Sales Analytics to Win More Deals

Vidyard

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. Don’t worry: Putting sales analytics to work is actually a breeze when you have a plan of attack. Contents 1.

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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

Before you can determine how much budget to allocate to email marketing, it’s important to establish your goals and priorities. For example, if you’re focused on lead generation, your email marketing goal may be to increase click-through rates. Do you have access to the analytics you need? Not sure where to start?

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How to Use Sales Analytics to Win More Deals

Vidyard

But there’s good news: You already have the tool you need to beat them — sales analytics. That’s sales analytics in a nutshell, and with a methodical approach, you can scale it up to help your entire sales team shine. Don’t worry: Putting sales analytics to work is actually a breeze when you have a plan of attack.

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How marketing automation empowers your team, and whole org

Sprout Social

And yet, with shrinking bandwidths, having the time to uncover insights from that vast sea of data is becoming less realistic. It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Why use marketing automation?