Remove aging strategy
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The CMO Isn’t Dead: Mastering the Skills of the Modern Marketing Leader

Content Standard

The modern CMO: Spearheads a unified content strategy: Break down silos and establish clear guidelines and a cohesive narrative that resonates across all channels. Gone are the days of relying solely on broad demographics to segment customers and target messaging. Successful CMOs are effectively becoming customer ethnographers.

CMO 83
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Multicultural Marketing in 2020: Strategy, Best Practices, Campaigns, & Examples

Martech Advisor

Are you ready to deep-dive into granular consumer segments and outline an effective multicultural marketing strategy? So how can you get started with a multicultural marketing strategy in 2020? Your strategy should display a genuine understanding of consumer needs and their roots in their cultural/socio-economic background.

Practices 104
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A Comprehensive Guide to Market Segmentation

seo.co

Typically, market segmentation involves creating subsets of your market based on factors like needs, demographics, interests, priorities, and other criteria. With careful market segmentation, you’re able to niche down and reach very specific demographics. Demographic. Demographic segmentation is the most basic.

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The Future of Buyer Personas is Social - Part 1

Tony Zambito

  Flash forward to the present day nine years later, I believe that buyer personas in general and as a marketing and sales process is at a critical juncture needing significant change.    They amount to glorified buyer profiles that do not possess revealing insights that shape marketing or sales strategy

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Four Challenges Market Research Faces Today

Tony Zambito

Gathering some good demographic information as well as finding voluminous reports on what is being purchased. Thus, gaining insight must come from distilling volumes of reports, quantitative data, surveys, focus groups, and every imaginable new way to look at a customer that has been created in the past 20 years.  

Research 100
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How to Identify Your Core Marketing Message

Hubspot

As a marketer, you know how important it is to have a marketing strategy. You also know how important it is for your strategy to align with your audiences’ needs and interests, and the required approach for each channel you use, whether it’s social media or email. Essentially, no marketing message means no way to execute your strategy.

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7 Marketing Resolutions to Start the New Year Right

Hubspot

The one thing the resolutions listed below have in common is, they all revolve around the inbound marketing methodology , which means they require some in-depth data analysis to ensure you make the right adjustments and alterations to your marketing strategy. 1) Focus on mobile. 4) Revitalize your content strategy.