Sprout Social

MAY 3, 2023

When presenting these line items to your CFO, you need to be prepared with an airtight, data-driven case. Present cost savings Pinpoint and present how a new approach to social media management can cut costs for the bottom line.

Allocation 93

Allocation Peer-to-peer Marketing Budget Work Management 93

Content4Demand

MAY 26, 2020

Forrester|SiriusDecisions principal analysts Ross Graber and Anthony McPartlin presented new research on this at Summit 2020 this year in their keynote presentation, “In the Age of the Customer, Why Is B2B Measurement All About Us?” Identify and aggregate indicators of customers’ health into a trackable score.

Lead Ranking 66

Lead Ranking Lead Scoring Forrester B2B Sales 66

6sense

NOVEMBER 22, 2021

In fact, Forrester Research did a study recently that showed that on average, post-pandemic, buyers are having 27 interactions each. Sellers armed with leading account engagement technologies can track, aggregate and de-anonymize these intent signals. It certainly may not be how you’d like to present yourself.

Account Based Marketing 62

Account Based Marketing Tips ABM Intent Signal 62

Albert

AUGUST 10, 2018

The ever-present pressure to provide consumers with increasingly personalized messaging has made cutting-edge AI marketing tools all but essential. According to Forrester’s Predictions 2018: A Year of Reckoning , 51% of companies invested in some sort of artificial intelligence (AI) capabilities in 2017. by Mark Kirschner.

Marketing AI 63

Marketing AI Paid Search Agency Advertising Agencies Forrester 63

KoMarketing Associates

NOVEMBER 18, 2014

The slide deck listed above breaks out each region and provides an aggregate summary. Forrester’s New B2B Buyer. This year, Intershop commissioned Forrester Consulting to conduct global research on B2B end-user buyers. Chief Marketer’s Annual B2B Lead Generation Survey.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

The ROI Guy

AUGUST 28, 2017

According to Forrester, 80% of sales conversations are still about selling products and services, with only 20% focused on the executive buyer's challenges and initiatives. The results are presented on-line, for interactive engagement, and in a compelling assessment report the executive can review and share with other decision makers.

Peer-to-peer 49

Peer-to-peer Conversion Comparison Advertising Benchmark 49

The ROI Guy

MAY 26, 2014

And Forrester indicates that it can take even longer, up to 36 months to effectiveness, in certain industries like technology, medical solutions and complex business services. Over 60% of buyers are disengaging with sales teams because the sales reps didn''t present value or really understand the buyers'' business challenges (Qvidian).

Forrester 40

Forrester Storytelling Paid Search Agency Aggregators 40

Smashmouth Marketing

JUNE 15, 2009

nuvs : loves @stevenbjohnson 's phrase "search cocktail"--aggregate of search data from multiple places (mainly Twitter) #mpb2b. anetah : SM tip for B2B marketers: all your slide-based presentation should be on slideshare.com &as of last week you can also add voiceover. JDelToro Network Solutions #mpb2b.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Marketing Insider Group

DECEMBER 22, 2011

RT @ derekedmond : Latest Post: 18 B2B Marketing Presentations to Favorite on #Slideshare [link] via @ komarketing #B2B. Brands, Aggregators and Journalists [link] Great post from @ markivey | focus on content and real-time curation. Here is Forrester B2B Technographic link [link] from @ bengrossman #smplus. marketing #SM.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Smashmouth Marketing

JUNE 8, 2009

At least we're not alone. 90% of the people at #mpb2b raised their hands.

Web 2.0 100

Web 2.0 Blast Campaigns Lead Gen Demand Generation 100

Sprout Social

JUNE 15, 2023

A recently commissioned Total Economic Impact™ study conducted by Forrester Consulting on behalf of Sprout Social found that Sprout’s tools helped a composite organization representative of interviewed customers drive $973,000 in social media team productivity and efficiency savings over three years, and a 55% productivity increase in year three.

Social Media 111

Social Media Budget Programs Work Management Marketing Management 111

Sprout Social

SEPTEMBER 5, 2023

A recently commissioned Total Economic Impact™ study conducted by Forrester Consulting on behalf of Sprout Social found that Sprout’s tools helped a composite organization representative of interviewed customers drive $973,000 in social media team productivity and efficiency savings over three years.

Social Media 127

Social Media Efficiency Work Management Media 127

Sprout Social

MAY 24, 2023

A recently commissioned Total Economic Impact™ study conducted by Forrester Consulting found that Sprout’s tools helped a composite organization representative of interviewed customers drive $973,000 in social media team productivity and efficiency savings over three years, and a 55% increase in year 3.

Social Media 95

Social Media Tools Work Management Marketing AI 95

Engagio

JUNE 4, 2023

” But ABM isn’t always right either, especially if a prospective account presents multiple selling opportunities. As Forrester Research writes in The Emergence of the B2B Marketing Revenue Platform: B2B marketers have realized leads and accounts are the wrong orientation.

Lead Ranking 71

Lead Ranking Marketing Qualified Leads Sales Management Buy 71

Brandpoint

MARCH 26, 2021

Your content might have started as a whitepaper, been edited down to an easily digestible eBook, visualized into a work-of-art infographic and even been translated into a presentation for the upcoming webinar. That’s a ton! If you’re able to get this much out of one or two of your content pieces per year, you’re accomplishing a lot.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Salesforce Marketing Cloud

JANUARY 11, 2024

About $3 trillion — that’s Forrester’s estimate for B2B sales by 2027, almost double what it was in 2021. Because businesses typically require chains of approval, closing a B2B sales deal usually involves detailed touchpoints, presentations, product demos, and negotiations with decision-makers, leading to a long sales cycle.

B2B Sales 59

B2B Sales Practices Work Management Marketing Management 59

Outgrow

MAY 30, 2023

Sure, you can go and engage Forrester and Gartner on Dell, like they’ll do your homework for you and come back to you with like a simpler graph or positioning or whatever. So I gave a presentation here, about reacceleration. And just really just two core ideas. So there are ways to do it.

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

FEBRUARY 28, 2012

If you're interested in a method for calculating the ROI of social customer support, visit Kathy Herrmann's SlideShare presentation , in which she provides valuable sample calculations you could apply to your business. Barn Raisers LLC has aggregated a fine arsenal of case studies on the subject -- let's dive into two remarkable examples.

Social Media 28

Social Media Service Media Paid Search Agency 28

Single Grain

NOVEMBER 11, 2019

According to Forrester, marketing automation tool spend will reach $25 billion by 2023, and HubSpot, Marketo and Pardot make up 50% of that market. Tools like SEMrush, Ahrefs and Moz are already using machine learning to present specialized SEO metrics for marketers to improve the performance of their marketing campaigns.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Vidyard

JUNE 24, 2020

Jack Taubl, an account executive at Forrester, recorded a song about year-end sales woes. The closest you come to real insight is being able to see the top companies, titles, and locations of viewers, though it’s just an aggregate count. Live presentations. Learn From the Pros. LinkedIn Native Video Ideas. Total views.

Linkedin 168

Linkedin Video Marketing Paid Search Agency Ideal Customer Profiles 168

Buzz Marketing for Technology

JUNE 27, 2008

Related Terms: e-portfolio, virtual learning environment, VLE, digital lifestyle aggregator, DLA, continuing professional development, CPD. The present and future of Personal Learning Environments , by Ron Lubensky. Presentation at Scaffolding learning - web 2.0 Presentation at eLearning Guild 2007 , 11 April 2007, Boston.

Enterprise Management 100

Enterprise Management Wiki Work Management RSS 100

B2B Marketing Zone Posts

JULY 7, 2010

And it’s even better when a bunch of statistics are aggregated for us in one place! Here’s a great example of an effective infographic that illustrates social media behavior by age group, based on a Forrester Research study. and keeping! Is Traditional B2B Marketing Dead? That’s what effective infographics are all about.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Vidyard

MAY 27, 2021

Learn From the Pros Jack Taubl, an account executive at Forrester, recorded a song about year-end sales woes. The closest you come to real insight is being able to see the top companies, titles, and locations of viewers, though it’s just an aggregate count. This encourages engagement and commenting, which the LinkedIn algorithm likes.

Linkedin 65

Linkedin Video Marketing Paid Search Agency Peer-to-peer 65

Hubspot

JULY 17, 2015

If you think about it, entire global businesses -- Experian, Nielsen, Gartner, Forrester -- have made on aggregating data. Even something as simple as an internal presentation can be transformed into SlideShare content that could be of use to those outside your office’s four walls. (I 2) Consider Open Sourcing.

Peer-to-peer 28

Peer-to-peer Business Lead Scoring Lead Ranking 28

Webbiquity

SEPTEMBER 8, 2010

According to a Burson-Marsteller study , 79% of the Fortune 100 are “present and listening&# on at least one social networking plaform. By 2014, Forrester predicts that social media spending will be higher than that for both email and mobile, though still much smaller than search and online display advertising. Plus much more.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Metadata

FEBRUARY 16, 2021

” Revenue intelligence is the present and the future. A year ago, nobody was using these words and now, Gartner and Forrester and Constellation and Aragon and other analysts are becoming more and more familiar with our vocabulary, and that’s where you want to be when you’re creating categories. Elissa Fink: Yeah.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52