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The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

chiefmartech

The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms.

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Google Redesigned How They Measure Page Speed. Here’s What to Do About It

RebelMouse

received warnings via Google Search Console that their sites were performing too slow. Then, in November 2018, the search engine debuted a redesign for their widely used PageSpeed Insights tool. Among other updates, PageSpeed Insights now includes new data from Google's Lighthouse platform. In October 2018, publishers.

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Google Analytics 4 vs. Universal Analytics: Key Differences and What They Mean for Content Teams

Parse.ly

Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. What is Google Analytics 4? How is Google Analytics 4 different from Universal Analytics? What is Google Analytics 4?

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SEO Project Management: A Guide To Organizational Nirvana

Conductor

Effective integration of SEO into marketing, website, and development , or an agency team, can be highly challenging. The following initiatives are just some of many that SEO professionals can use to advocate for process integration as part of your SEO project management efforts. Why SEO project management matters. Topic ideation.

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The Fluid, Creative Agency Inside of RebelMouse

RebelMouse

A lot of people know RebelMouse from when we went viral in 2012 as a social aggregation tool — later dubbed "social media's front page." Those who stuck around with us got to later know us as a social-forward CMS. RebelMouse is not simply lean tech, but also a full-service creative agency.

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5 Easy-to-Use Online Tools for Generating New Content Ideas

Walker Sands

It’s time to do the important work of finding unique content ideas that your customers and prospects crave. Below are five free, easy-to-use tools to help you come up with your next great content idea. 5 Online Tools for Ideating New B2B Marketing Content. Google search results. And you don’t have to do it alone.

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Tools to Master the New Content Workflow

RebelMouse

started out as a social feeds aggregator and subsequently went viral as the "social front page." By targeting a specific phrase for each article, each piece of content has a better chance of ranking high against Google's search algorithm. At RebelMouse, we. Dynamic Collaboration. Start optimizing your content and its lifecycle today.