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Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

Actually I don’t know why I find the contrast between Pardot and Marketbright intriguing, except for the implication that marketers can be divided into two simple categories, SMB and Enterprise, and no further distinctions are necessary. What’s odd about the SMB vs. Enterprise dichotomy is that both sets of systems are quite similar.

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Does Google Hate Small Businesses?

Hubspot

So I don't think Google really "hates" anyone, but I think over the years they've unintentionally made things a little bit more difficult for small business owners. This isn't to say small businesses should stop focusing on Google as a marketing engine -- it just means they'll have to work a little harder.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

Fortunately for SMB marketers, CRM is becoming main stream. According to a recent Wall Street Journal story , “…almost 37% of small businesses are ‘fully adapted’ to cloud-based applications.” And Steve King, a partner with Emergent research, predicts that to increase to 78% of small businesses by 2020.

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The Pros & Cons of Twitter Advertising for Small Business

Hubspot

You may have heard that Twitter has rolled out advertising, but what you might not know is that it's being targeted to small businesses. While every SMB is unique, we've looked at companies across numerous verticals and business sizes and seen Twitter advertising be successful in some instances, and a downright struggle for others.

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How Facebook’s New Explore Feed and Ad Transparency Will Affect Marketers

Adobe Experience Cloud Blog

” “To me, this sounds like Facebook is inching closer to a Google Adwords approach—a bidding war between advertisers. Big companies may not feel a difference but I imagine that this will greatly impact small businesses. It’s already difficult to advertise against competitors online with a minimal budget.

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Small biz starved for Internet marketing knowledge

Biznology

It says that the SMB in the local business community is hungry for information about marketing their business. They want to be treated like real business owners and have the same insight as those who work at larger companies. So what does this say? Everyone knows Google.

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5 Reasons Why Google AdWords Outsourcing Might Be Right for You

Single Grain

Google AdWords, now known as Google Ads, is one of the most popular online advertising platforms, allowing businesses to reach a wider audience and increase their online visibility. This is where outsourcing your Google AdWords campaigns comes in. This is where outsourcing your Google AdWords campaigns comes in.

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