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B2B Manufacturing Marketing Strategy: Beyond the Tradition of Trade Shows

The Marketing Blender

Rethinking Trade Shows for Your B2B Manufacturing Marketing Strategy Trade shows have been the cornerstone of a traditional B2B manufacturing marketing strategy, prized for their networking and deal-making potential. Yet, their steep costs and modest ROI present clear downsides. Take Bison IP as an example.

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How to get new clients for your agency

Anyword

That should include networking events, business expos, trade shows; you name it. Google AdWords. Google AdWords is one of the most successful tactics to get new clients in your location. However, these resources should be relevant to what they are asking. You need to go out and participate in conferences or events.

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6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. Trade Show Appointments. Those tactics in summary: YouTube Integration. Generate Leads for Exports. Local Optimization (Office / Dealer Locations).

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10 Robust Tactics to Acquire B2B Leads Quickly

Belkins

Boost Website Traffic With Google AdWords. If you need quick results, launch a Google AdWords campaign to attract more traffic to your website and sell your services. Attract and nurture your target audience with genuine communication and resources that provide profound insights. Trade Shows. Open House.

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The 5 Top Media for Cold Prospecting

ViewPoint

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. Attendees are often highly qualified, their minds are on business at the show, and they seek solutions to business problems.

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More Free Marketing Training

The Effective Marketer

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

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Marketing Content That Sells

The Effective Marketer

Go to a trade show and the situation gets really bad. Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. In the B2B marketing space this is notorious. United States License.