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More Free Marketing Training

The Effective Marketer

That’s why I’m eager to check out two resources: MarketingProfs Digital Marketing World The folks at MarketingProfs held an online trade show that had a great speaker lineup and relevant topics for those in the online world, being very focused on tactics for lead generation, social media, and email marketing among other topics.

Training 100
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Marketing Content That Sells

The Effective Marketer

Go to a trade show and the situation gets really bad. Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. You can follow any responses to this entry through the RSS 2.0

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More Free Marketing Knowledge

The Effective Marketer

Quality varies: [link] Can you recommend other resources for free marketing knowledge? You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! What else is out there, you may ask.

Planning 100
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Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. Like Be the first to like this post.

Planning 100
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Marketing By Objectives « The Effective Marketer

The Effective Marketer

Watkis then states “ the most important activities for marketers are the establishment of marketing objectives, a plan for their achievement, a budget to support the plan, and the management of assets and resources to achieve the objectives ”. Profit and loss projection with a detailed marketing budget showing the allocation of resources.

Planning 100
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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page.

Planning 100
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are you paid enough? new salary survey released

The Effective Marketer

This is also a good resource for ensuring your staff is being compensated according to the market and for negotiating salary with someone you are hiring. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site. Like Be the first to like this post.