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B2B Manufacturing Marketing Strategy: Beyond the Tradition of Trade Shows

The Marketing Blender

Rethinking Trade Shows for Your B2B Manufacturing Marketing Strategy Trade shows have been the cornerstone of a traditional B2B manufacturing marketing strategy, prized for their networking and deal-making potential. Yet, their steep costs and modest ROI present clear downsides. Take Bison IP as an example.

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7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

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How to get new clients for your agency

Anyword

That should include networking events, business expos, trade shows; you name it. Google AdWords. Google AdWords is one of the most successful tactics to get new clients in your location. You need to go out and participate in conferences or events. The goal of going out is to make your agency a part of the local community.

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3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts

KoMarketing Associates

AdWords Customer Match. These options allow you to add additional tactics and segmentation to your marketing initiatives in AdWords. Early-bird registrations or discounts to events, webinars, or other industry specific trade shows. Twitter Tailored Audiences.

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The Entrepreneur Interview Series #8: John Sundberg, Kinetic Data

Webbiquity

So early on, we exhibited at trade shows that people from big companies were attending. Now, this was back when Google AdWords was pretty new. Most of our early sales came from trade shows, but my very first Google ad probably paid for every Google ad our company ever ran. And we had a pretty compelling story.

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How to Calculate & Apply Cost per Lead (CPL)

Hubspot

Let's say you put $5,000 into a Google Adwords campaign, and it generates 50 new leads. CPL also tends to fluctuate based on the channels you use for your marketing efforts — leads generated through attending trade shows won't cost the same as ones you catch through email marketing. Cost per Lead Example.

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6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

Trade Show Appointments. To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Those tactics in summary: YouTube Integration. Generate Leads for Exports. Leverage Technical Support.