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Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search?

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10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

Moz’s biennial Search Engine Ranking Factors research gathers opinions from reputable search marketers from around the globe to better understand the complex workings of search engine algorithms. Google AdWords’ Measuring AdWords Conversions in a Multi-Screen World.

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Three Critical Factors in Choosing a B2B Retargeting Solution

KoMarketing Associates

In other words, why should B2B marketers use a retargeting solution other than Google AdWords? In my opinion there are three critical factors B2B marketers need to evaluate when choosing a remarketing vendor. Lead Generation Search Engine Marketing Blog'

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

In my opinion, it is virtually impossible to resource enough time, talent and treasure to engage meaningfully with enough people, enough influencers, enough bloggers, to result in the sort of impact required to move the needle with any level of immediacy or timeliness.” ” Micro-Influencer Marketing is the new Influencer Marketing.

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Smart SEM Strategies for B2B Tech Companies [Q&A]

Golden Spiral

In Part Two of our Q&A with search engine marketing expert, Chris Turner of ChocolateSEO , Chris dives into the specific of using Google AdWords as B2B brand, the value of display and remarketing ads, and tips for writing copy that converts. Is Google Adwords still a viable channel for them?

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75 PPC Influencers Who Are Changing The Game

Atomic Reach

Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. David Szetela is a speaker an author in the PPC marketing field. He is an expert in AdWords, social advertising, and Bing Ads.

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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

Enhancing AdWords for a constantly connected world – Sridhar Ramaswamy, Inside AdWords. This was Google’s blog post in regards to the launch of “Enhanced Campaigns”, which was one of the biggest changes to AdWords in 2013. For B2B marketers, this doesn’t mean targeting hot-button issues (i.e., Cheers to 2013!