Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Albacross

JULY 31, 2018

Some of these people simply don’t want to spend money on ads… and others are of the opinion that an organic ranking is somehow preferable to a paid one. Now, wouldn’t you say this is roughly the same as allocating a small budget to AdWords every month? But is AdWords the best choice, or should I try other platforms as well?

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing Strategy 40

Convert

NOVEMBER 8, 2022

You don’t just want to know the CPC of your campaigns, but you should aim to understand the CAC (or lead acquisition cost at the very least) for every single keyword. CPL or CPC depending on your business model is optimized using A/B testing on Ad Copy, or Audiences. James Limbrit, Co-Founder, YesAssistant LLC. All costs go up.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Directive Agency

MAY 9, 2017

This person should have a solid understanding of how your financials work, while also have a creative side that allows them to think beyond just the AdWords interface. In my opinion, an SEO is far more valuable than “ranking” your website. Each type and piece play an impactful role in B2B marketing. Optimize bids.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85