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Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

Many small companies fail to achieve desired sales goals despite having adequate resources. To mitigate risk or generate maximum benefits, many organizations distribute their resources (read budget) in more than one marketing channel simultaneously. For example, many businesses spend thousands of advertising dollars on Google Adwords.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

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Top PPC Leaders Explain How To Adapt To Changes in PPC Industry

Directive Agency

LinkedIn. Claim to Fame: Official Google AdWords Seminar Leader, conducted more than 60 official Google-supported AdWords Seminars for Success (attended by more than 4,000 marketing professionals), keynoted or spoken at more than 125 conferences across the globe including AdWords Days, SEM Days, Search Engine Strategies, etc.

PPC 45
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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? AdWords audience targeting.

PPC 42
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The 6 Most Important Takeaways From CMI’s Annual Study

Contently

Facebook dominates for B2C, and LinkedIn dominates for B2B. LinkedIn, meanwhile, is all about, well, business. LinkedIn, meanwhile, is all about, well, business. So it makes sense that B2B marketers are optimizing their content resources for the platform. Facebook, with its massive reach ( now at 1.79

Studies 60
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Our Favorite Online Marketing Posts of 2013

KoMarketing Associates

You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. You can see more of the posts, articles, and information Dennis likes on Twitter , LinkedIn , Google+ and read his blog posts here. Mike Pickowicz (PPC/SEM Analyst). Dennis Cohen (SEO Analyst).

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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

Integrations: Google Ads, Bing Ads, Facebook, LinkedIn and Twitter. This downloadable desktop application, formerly named AdWords Editor, can be used to create, track, and edit your Google ads. Integrations include: Google Ads, Bing Ads, Twitter Ads, Facebook, LinkedIn. WordStream PPC Advisor. Google Ads Editor. ReportingNinja.