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A Comparison Between PPC and SEO: Which Strategy is Right for Your Business?

Valasys

Google Ads, formerly known as Google AdWords, is the most popular PPC platform, but other major players include Bing Ads and Facebook Ads. PPC marketing can effectively generate leads and boost your website traffic quickly, as you only pay when someone clicks on your ad.

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Long Tail Keywords in SEO: How to Grow Traffic From Niche Searches

seo.co

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

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How to Use Google Ads Keyword Planner, According to 5 Specialists

Hubspot

Although you need a Google AdWords account to use this tool, which requires billing information, you never need to run a campaign or make a purchase to use the keyword planner tool. Low competition keywords are those that can rank with little to no link building and little to no domain authority.". Look at search volume.

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How To Increase Blog Traffic: 25 Proven Strategies for Guaranteed Uplift

Optinmonster

Fortunately, Syed has a simple process for link building. While driving traffic to your blog posts via your email list won’t directly result in new leads, it’s another good way to boost traffic to your new content and build up momentum. Here’s how it works: First, track your brand mentions.

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

PPC ads usually target very specific search queries to drive sales of products/services or encourage searchers to click through and become leads. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Easy to optimize.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

PPC ads usually target very specific search queries to drive sales of products/services or encourage searchers to click through and become leads. If you host a blog on your website, you can target all sorts of long-tail keywords related to questions people ask about your industry. Easy to optimize.

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20 Google Analytics Tips to Improve Your SEO Strategies

accelerate agency

This leads us neatly on to… Why is Google Analytics essential to SEO? By setting these goals, you can check how much organic traffic a page gets and how many leads came from those visitors. Track visitor conversion rates Leading on from above, Google Analytics’ goals tool isn’t the only place where you can view conversion rates.