Remove landing-page long-tail test
article thumbnail

Website SEO Tips – Webinar Recording and FAQs – Part II

LeadSquared

This article is a continuation of my previous blog post on ‘How to get started with website SEO’ You can also take a look at the webinar here. . Use long phrases as keywords rather than just a word or two. Use Google Adwords tool to find out your desirable keyword. Its vital to give your pages a strong meta title.

FAQ 52
article thumbnail

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. I can also do some long-tail keyword research with it. We like testing at NuSpark Marketing. I just choose an element; implement a change, and an instant A/B test begins.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Reasons to Use Content Marketing for the B2B Lead Generation

Valasys

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. Modern buyers might use anything from long-tailed keywords to simple how-to questions while looking for solutions to their pain-points. .

article thumbnail

6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC

Online Marketing Institute

We do everything we can to minimize CPC levels (attack Quality Scores) and maximize conversion rates (Landing Pages & Offers), but in the end we are usually still faced with high costs per click that hamstring our efforts to generate significant numbers of leads. Test out a set of keywords that reflects the core of your business.

article thumbnail

4 Ways Paid Search Can Support Inbound Marketing

Hubspot

Google recently launched a big campaign to reactivate its dormant Adwords users with a $100 offer. I think it’s important to note that if you were to ask any businesses 4 or 5 years ago if they were marketing online , running PPC (pay per click) ads on Google Adwords would be the first, if not only, thing out of their mouth.

article thumbnail

4 Clever PPC Opportunities Ecommerce Marketers Won't Want to Miss

Hubspot

Additionally, when someone clicks on your model number ad, you can send them directly to your product page which gives them everything they were looking for in one step. Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.".

PPC 28
article thumbnail

How is Enterprise SEO Different from Other SEO?

Directive Agency

SEO stands for search engine optimization and is the process of optimizing your web content so that it can rank high(est) on SERP- Search Engine Results Page. Enterprise SEO is SEO for companies that have thousands of web pages on their website. A 1% difference in cost-per-click doesn’t mean that much when you have ten web pages.