Evaluate Your B2B Marketing Strategy with 5 Simple Questions
BOP Design
FEBRUARY 6, 2018
One does not simply sit down and “evaluate a marketing strategy” over a cup of coffee. While evaluating the effectiveness of a B2B marketing strategy is serious business, we believe it should start with a straightforward approach. If your goal was to increase marketing-qualified sales leads by 50% year over year, did you achieve that?
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