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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance. Utilize Platform-Specific Resources. As marketing technology continues to evolve, the demand for resources supporting both problem awareness and vendor validation increases dramatically.

Training 185
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How B2B Brands Can Drive More Leads This Year

Webbiquity

Image Source: eMarketer. Use Adwords. Do’t depend on just a few tactics; collect leads from as many sources as your resources permit. This has opened up new possibilities for brands looking to harness the power of social media advertising. Leverage LinkedIn. Advertise your products on other sites within the Google network.

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Only B2B - Untitled Article

Only B2B

According to eMarketer 62.6 Which brings us to our next question, can you afford to give away your best resource all the time? For example, buzzsumo free tool to search for trending content or Workstreams Adword performance grader. Case studies are winners too! percent of U.S. But is that enough? Not really! Of course, not.

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The 5 Top Media for Cold Prospecting

ViewPoint

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications.

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The Value of Account-based Marketing for B2B Demand Generation

QuanticMind

According to a recent eMarketer report , B2B marketers primarily produce content to drive sales, among other important marketing goals: Creating and distributing content to your target audience on key platforms works well for B2C, but this strategy isn’t enough to achieve B2B marketing goals. Over time, these can become new target accounts.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Does it sound familiar? A new role is starting to take shape.

Planning 100
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40 Epic Marketing Insights From Google [Data]

Hubspot

Think Insights with Google , Google's new information and resource hub for marketers, has got you covered! Officially out of beta today , Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Source: eMarketer, January 2011) Tweet This! Mobile Use.