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Cutting Through the Clutter: Is This the Time for B2B Influencer Marketing to Shine?

Heinz Marketing

Possibly made more important by the notion of “fake news” – where people are now conditioned to pay attention to where information is coming from before they believe it. Treat it like any other channel – email, Adwords, LinkedIn, sales, partners. Influencer Marketing is not a short-term “quick win” strategy.

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How to Optimize your Google Adwords Campaign for Lead Gen Success (Webinar Recording and FAQ)

LeadSquared

In our last webinar, we discussed how to optimize your Google Adwords campaign for lead gen success. The session was followed by an interesting discussion on benefits and best practices for marketers using Google Adwords to generate leads. Can we run Adwords campaigns for Adsense approved website? Question 1. Question 3.

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Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark Consulting

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. If you’re promoting a service or offer, and your ad is written effectively enough that it provides a strong reason to call, a phone number in your ad may be ideal to capture call conversions.

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Two Google Adwords features worth testing for lead generation optimization: Call Metrics and Remarketing.

NuSpark Consulting

The Google Adwords pay-per-click platform has a number of fairly new features that can contribute to lead generation and increased conversions. If you’re promoting a service or offer, and your ad is written effectively enough that it provides a strong reason to call, a phone number in your ad may be ideal to capture call conversions.

Adwords 100
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What Is Geofencing? Everything You Need to Know About Location-Based Marketing

SmartBug Media

Spend Effectiveness. Once geofencing is implemented you’ll get access to a ton of insightful data metrics such as insights on which brick and mortars are performing better, which target segment has higher engagement, traffic patterns (when people are in/near your locations), stay durations, and messaging effectiveness.

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6 B2B Email Marketing Strategies to Boost Engagement

The Lead Agency

Email marketing remains one of the most effective B2B marketing methods. Email marketing is also one of the most cost-effective and efficient ways to deliver campaign messaging. According to a study conducted by the Temple University Fox School of Business , poor personalisation can have a detrimental effect on audience engagement.

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SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B

QuanticMind

To use SEM for B2B to market effectively to prospective customers that have entered your conversion funnel, you must segment these prospects into at least one “upgrade” AdWords Audience. Considering the length of a B2B conversion funnel, you may need to create a diverse series of ads for AdWords.

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