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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A.

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8 B2B SEO Tools to Improve Rankings & Dominate Search Results

KoMarketing Associates

Moz Open Site Explorer is an essential tool that helps B2B search engine marketers build high quality inbound links to their website. SEMrush is a key tool for competitive online marketing analysis and can be used across SEO, PPC, and social media efforts. Google Search Console (+ New Features).

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75 PPC Influencers Who Are Changing The Game

Atomic Reach

Matt Van Wagner is a founder of search engine marketing firm called Find Me Faster. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. David Szetela – Owner at FMB Media.

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The Big List of (Not Provided) Search Recommendations for B2B Marketers

KoMarketing Associates

. “Unnecessary” because Google could provide this data to marketers but is purposely removing it, all in the name of search privacy. However, Google does not block keyword data for paid search advertising (AdWords). Seek to educate management ahead of time about the change. Related Posts and Articles.

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Top Five Content Marketing Strategies for Technology Companies

KEO Marketing

At the top of the funnel, a blog should focus on the customer, be engaging, and educational. Blog content should set you up as an expert in whatever it is readers are searching for as you demonstrate how well you understand their pain points. Use paid social media. Pay-per-click: Google AdWords retargeting.

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A brand marketer’s guide to programmatic advertising

Choozle

Tie your marketing metrics back to business outcomes. You’re not alone in this journey, modern marketer. More and more companies are creating in-house programmatic media buying teams. We’ll get to the benefits in a minute, but first, let’s consider: where does the traditional media buying model get it wrong?

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10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm

Hinge Marketing

SEE ALSO: What Every Managing Partner Needs to Know About Your Professional Services Firm’s Website And as new visitors reach your site, robust educational content and carefully targeted offers can drive leads to closer and closer engagements, eventually bringing qualified leads straight to you.