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Video ads: Facebook or YouTube?

Vidyard

But videos grab attention and are often seen as easier to consume than a 15 page document. For the last decade, the social option has lived almost exclusively in the land of YouTube, but since last year, Facebook has officially become a player in the video field. The New Adwords is Video. Shorter is better.

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17 Google Marketing Tools You Should Be Using

Hubspot

Buy ads on Google through Google Adwords. Host your website's videos on YouTube, the largest video community in the world. Best of all, unlike Google AdWords (which we'll touch on later), none of those businesses paid for their positions in these local results. Here they are: Google Docs for Word documents.

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8 Top-Quality Tools for Retargeting Ads

BenchmarkONE

Some tools have a bit of a learning curve, especially if you’re coming from other platforms, but AdRoll provides extensive documentation and other resources to help you get the most out of the platform. There’s a good chance that your agency is already familiar with AdWords, since it’s the go-to search engine ad platform.

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6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

Those tactics in summary: YouTube Integration. To gain visibility in Google Product Listings (IE, Google Shopping results) however, you need to connect your Merchant Center to Google AdWords, and pay (per click) for visibility in shopping results. Maximize Visibility of Technical Support Documentation. Trade Show Appointments.

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5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

In fact, while you may know a lot about PPC, you’ve never actually sat down and documented how you make magic happen with PPC. Today there are so many different PPC targeting options available within Adwords and beyond it. Here’s an overview of how to target your audience with AdWords PPC and social media. Where do you start?

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The 50 Best Startup Tools For 2016

Marketing Insider Group

Adwords – For spreading the word about your business on Google through advertising. Google Drive – For sharing documents, collaborating with team members, and working from anywhere. YouTube – For entertainment and miscellaneous education. AnyDo – For building personal and professional task lists. Back-Office Tools.

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12 PPC Tools & Software to Help Your Ad Campaigns Crush It

Hubspot

This downloadable desktop application, formerly named AdWords Editor, can be used to create, track, and edit your Google ads. You can then export this information into a document which could be shared with their team. Integrations include: Google Ads, Google Analytics, Facebook Insights, Youtube, LinkedIn Ads and Twitter Ads.