Adwords Correlation Marketing Analytics Tools Media 
Webbiquity
JANUARY 30, 2018
Google Analytics (GA) is the baseline in website traffic monitoring tools. Fortunately, there’s an expanding ecosystem of tools that supplement GA to give digital marketers much richer, actionable insights into what’s happening online. Where it gets interesting is in the correlations it surfaces.
Customer Experience Matrix
FEBRUARY 7, 2016
Bizible also popped up recently although I don’t recall the occasion; possibly something related to their interesting survey on “pipeline marketing” and attribution methods. The algorithmic approach is certainly preferred by most marketers, since it is based in actual data rather than marketers' (often inaccurate) assumptions.
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KoMarketing Associates
JANUARY 5, 2016
In early December, Google dropped the “followers on Google+” social annotation for AdWords advertisers, as uncovered in an article from The SEM Post. This is announcement was just another indicator that B2B marketers can focus less on activity directly associated with Google+ in the new year.
SmartBug Media
AUGUST 5, 2019
For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. This explanation, however, is too simple and leaves most digital marketers short-handed when it comes to completely understanding and gaining insights from web traffic, especially organic and direct sources. Organic Traffic.
Webbiquity
APRIL 14, 2015
Ben Goodsell explains how to identify top competitors in search, how to use SEMrush to discover how people are finding competitors in search, and how to use the Google AdWords Keyword Planner tool along with Excel to identify search trends and quantify search volume. Google Didn’t Want Us To Use The Keyword Planner This Way.
SnapApp
APRIL 4, 2018
Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .
EMagine B2B Blog
OCTOBER 3, 2013
For example, we are able to see which landing pages are receiving search visits in Google Analytics. Google AdWords still has information as far as what keywords are getting traffic volume (because, of course, this is the area that Google makes money, so they are happy to share that information).
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