QuanticMind

MAY 11, 2018

Okay, you’ve just landed your dream job as an SEM professional and your boss is now asking you to deliver your “PPC strategy” — you know that brilliant, airtight strategy you put together that’s going to help your boss (and your company) not only to meet their business objectives, but also exceed them? But there’s one small problem.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

EMagine B2B Blog

MARCH 29, 2018

PPC) pay-per-click advertising is the perfect way to do it. Once you understand the path to PPC conversions, you’ll be armed with the next steps to take your marketing campaign to the next level. Demos (This is typically well received in software tech) . The path to PPC conversions: . Case Studies. Contact us now.

PPC 50

PPC B2B Sales Lead Scoring Lead Ranking 50

EMagine B2B Blog

MARCH 29, 2018

PPC) pay-per-click advertising is the perfect way to do it. Once you understand the path to PPC conversions, you’ll be armed with the next steps to take your marketing campaign to the next level. Demos (This is typically well received in software tech) . The path to PPC conversions: . Case Studies. Contact us now.

PPC 40

PPC B2B Sales Lead Scoring Lead Ranking 40

Directive Agency

SEPTEMBER 12, 2023

As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Mistake 1: Scaling the Unscalable Many B2B companies have growth goals that keep rising, and oftentimes, that means marketers need to increase ad spend with it.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Unbounce

JUNE 1, 2021

Retargeting is a powerful form of PPC advertising that leverages tracking technology to identify individuals who have previously engaged with your brand in some way and serves them ads on a variety of platforms to try to re-engage them. Request a demo. What Is Retargeting, Really? Engage with your social content.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. It can include all forms of digital marketing such as email campaigns , social media, PPC ads, mobile and anything else that happens online.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Directive Agency

MARCH 25, 2020

The top SaaS companies are all leaders in demand generation. Take a look at the companies we traditionally think of in software: Microsoft, Oracle, SAP. However, when you look more closely at the companies commanding the most attention within the SaaS space, you notice a theme throughout: they are all leaders in demand generation.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

QuanticMind

NOVEMBER 1, 2018

Google AdWords (Now called Google Ads) and Bing Ad Center have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more precise and their keyword bids more efficient. Read-only access to your Google AdWords account(s).

Paid Search Agency 41

Paid Search Agency ROAS Long Tail Marketing Ads 41

NuSpark Consulting

OCTOBER 27, 2013

In a cluttered word of online written content, a video can introduce you or your firm as a real person or company with personality. Buyers buy from companies they trust; what better way than visually showcasing your credibility. Determine offers: downloads, demos, trials, etc. Personality communication. YouTube Targeting.

Planning 100

Planning Lead Scoring Lead Ranking Lead Generation 100

Hubspot

MAY 14, 2019

Offering people a free demo of your product? Your demo offering could use its own landing page. Too many companies send their advertising, email, or social media traffic to their homepage. For example, imagine you have a Google AdWords PPC ad running for one of your best keywords. Free Trial of a Product.

Landing Pages 69

Landing Pages Ad Exchange Lead Capture Mobile Advertising 69

KoMarketing Associates

JUNE 21, 2018

If you’re not testing your AdWords ad copy – and testing it rigorously and regularly – you could be missing out on those magic clicks. The thing is, many marketers are terrible about testing their AdWords ads. How to Successfully Test AdWords Copy. percent AdWords advertisers who don’t have tracking in place?

Adwords 131

Adwords Paid Search Agency Ads B2B Marketing 131

The Point

JANUARY 13, 2017

It’s puzzling, therefore, why so many SEM campaigns in the high tech space focus exclusively on late-stage offers, namely trials and demos. However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice.

SEM 100

SEM Paid Search Agency Marketing & Strategy Sales Qualified Leads 100

The Point

JULY 20, 2018

When a reader arrives at a landing page from an email campaign, he or she has already received a critical mass of information about you and the offer – whether that offer is a white paper, Webinar, demo, or whatever. Don’t pitch your company. Make it clear why the reader should say “yes.”. * The reader may not know your company.

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

QuanticMind

MAY 3, 2018

Companies that don’t comply by May 25th, 2018 can face fines of up to 20 million Euros or 4% of annual global turnover. Hubspot did a survey in November and found that only 15% of companies had done anything to become compliant. For companies that store and process large amounts of personal data (e.g.

Advertisements 40

Advertisements Advertising Privacy Policies Marketing AI 40

SnapApp

APRIL 4, 2018

In fact, 43% of companies list it as the biggest marketing challenge: . . This is evident by the number of B2B companies who are still unable to answer the most critical sales and marketing performance questions. . . Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: . “In God we trust.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Lead Liaison

MARCH 7, 2018

To watch “PPC and Marketing Automation” in its entirety, click here. Google AdWords Premier Partner, Ben Herman, and marketing automation expert, Chris Kipgen, team up to cover how using AdWords and marketing automation together can get you more conversions at the same or lower cost per acquisition. Presenters.

Marketing Automation Services 48

Marketing Automation Services Paid Content PPC Marketing Automation 48

Hubspot

OCTOBER 9, 2014

To define an audience, create a new remarketing list in Google AdWords. Another creative remarketing strategy for content marketers is to define audience categories in Google AdWords based on the different post categories in your blog. Content Marketers Are Fabulous PPC Marketers. What should you be featuring in your image ads?

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

NuSpark Consulting

JULY 15, 2011

We look forward to sharing the joy in taking your company to new levels. Do COMPANY X Technology Group solutions embrace the needs of its target audiences? It’s important to know that SEO is a customized process, based on company objectives, that combines a mix of techniques. Objectives. Phase One: Content Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

We look forward to sharing the joy in taking your company to new levels. Do COMPANY X Technology Group solutions embrace the needs of its target audiences? It’s important to know that SEO is a customized process, based on company objectives, that combines a mix of techniques. Objectives. Phase One: Content Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Content Standard

OCTOBER 2, 2020

By tracking the level of return from investments in marketing, business leaders understand the effectiveness of the company’s marketing program. Lead generation business: Leading metrics include: Website traffic, key form conversions, webinar and event attendance, and demo completion. Average Google AdWords account: 2.35

ROI 136

ROI Marketing Attribution Campaigns Marketing Analytics Tools 136

LeadSquared

JANUARY 29, 2015

But, what beats me is why businesses spending tons of money on ads, and getting landing pages designed, don’t pay attention to whether their PPC landing pages are really getting them conversions or not. Let’s cut to the chase and discuss some evil landing page practices that are probably killing your PPC conversions very slyly.

Landing Pages 52

Landing Pages PPC Paid Content Paid Search Agency 52

Albacross

AUGUST 28, 2018

If your client has been with your company for a year or two, send them a nice email (like the one above), and use the opportunity to ask for a referral. Now, studies show that LinkedIn is by far the most effective platform for companies who want to connect with B2B buyers. In this day and age, pretty much every company has a blog.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

Albacross

JULY 31, 2018

Run PPC Ads. Now, wouldn’t you say this is roughly the same as allocating a small budget to AdWords every month? Okay, maybe it’s time for me to start experimenting with PPC ads. But is AdWords the best choice, or should I try other platforms as well? Let’s jump right in! That translates into 16 hours, per month.

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing Strategy 40

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. PPC best practices.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Albacross

AUGUST 28, 2018

If your client has been with your company for a year or two, send them a nice email (like the one above), and use the opportunity to ask for a referral. Now, studies show that LinkedIn is by far the most effective platform for companies who want to connect with B2B buyers. In this day and age, pretty much every company has a blog.

Paid Content 40

Paid Content Ideal Customer Profiles Tactics Adwords 40

SnapApp

MARCH 21, 2018

Common searches include things like “Company X vs Company Y” or “Compay Z review”. . AdWords is Google's paid ad platform. AdWords provides the vehicle to get your solution in front of these people immediately. You can use the native AdWords keyword tool to find search volume and cost-per-click data: .

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

Albacross

NOVEMBER 13, 2018

If you’re a marketer, for example, you might use cold emails to find companies to partner with you on a marketing campaign. Here’s the new email template that this company is now using: Hello [first name], I have an idea that I can explain in 10 minutes that can get [company] its next 100 best customers. Option B, of course!

Lead Scoring 67

Lead Scoring Lead Ranking Advertising Agencies Top of Funnel 67

Hubspot

JUNE 8, 2016

You’ve poured thousands of dollars into your Pay-Per-Click (PPC) search campaigns and have managed to generate a substantial number of leads. In this post, we provide nine proven strategies that you can use to generate better quality, bottom of the funnel leads from your B2B PPC campaigns. So what’s the problem? Let’s dive in.

PPC 28

PPC Lead Ranking Sales Qualified Leads Lead Scoring 28

Directive Agency

DECEMBER 6, 2017

Similar to what Carrot — a SaaS company that builds websites for real estate investors — does with their homepage. Another way to measure up the competition is by doing a search for your competitors and taking note of what their AdWords CTA and corresponding sales copy looks like. Image Source ). Ask yourself, for instance….

Work Management 105

Work Management Marketing Management B2B Marketing Advertising Agencies 105

Lead Liaison

NOVEMBER 22, 2016

Five or six years ago, John’s company was already spending money on things like SEO/PPC/Adwords and other affiliate programs to drive people to his website. The company had failed to develop a strong brand message and image. Get a Demo. The website was beautiful, informative and ahead of it’s time.

Ad Building 48

Ad Building Brand Identity Branding Lead Liaison 48

LeadSquared

APRIL 28, 2016

I know the average cost of a demo, cost of a customer, and the lead to customer ratio for different channels. Does each SAAS company figure out its right marketing strategy by experimentation over a period of time or is there a broad right approach that can be followed if they get the right resource or mentors to guide them?

Webinar Metrics 52

Webinar Metrics FAQ Allocation Marketing & Strategy 52

Directive Agency

FEBRUARY 28, 2019

Similar to what Carrot — a SaaS company that builds websites for real estate investors — does with their homepage. Another way to measure up what the competition is by doing a search for your competitors and taking note of what their AdWords CTA and corresponding sales copy look like. Ask yourself, for instance…. For example….

Work Management 70

Work Management B2B Marketing Marketing Management Advertising Agencies 70

accelerate agency

AUGUST 4, 2021

In short, then, inbound marketing—as the name perhaps implies—involves giving potential customers a helping hand in finding your company through the creation of high-quality, compelling and relevant content. Inbound marketing can be highly effective in generating leads and boosting conversion rates for B2B companies.

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

SnapApp

MARCH 2, 2018

With a complete map of the journey from anonymous user to loyal customer, you can look at the impact of each tweet, blog post, and PPC ad, then double down on what works, and cut the budget burners. . . So, it comes as no surprise that 43% of company's list "measuring ROI" as their top marketing challenge: . . Source ). .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

Directive Agency

FEBRUARY 28, 2019

Similar to what Carrot — a SaaS company that builds websites for real estate investors — does with their homepage. Another way to measure up what the competition is by doing a search for your competitors and taking note of what their AdWords CTA and corresponding sales copy look like. Ask yourself, for instance…. For example….

Work Management 45

Work Management B2B Marketing Marketing Management Advertising Agencies 45

Directive Agency

FEBRUARY 28, 2019

Similar to what Carrot — a SaaS company that builds websites for real estate investors — does with their homepage. Another way to measure up what the competition is by doing a search for your competitors and taking note of what their AdWords CTA and corresponding sales copy look like. Ask yourself, for instance…. For example….

Work Management 40

Work Management B2B Marketing Marketing Management Advertising Agencies 40

Moz

JANUARY 16, 2019

Companies that want to grow big and grow fast need to grow differently. However, former blog editor Zach Buylgo’s research showed that these traffic segments often had the lowest engagement (like time on site) and the least conversions (like trial or demo opt-ins) — so they didn’t prioritize it. But Facebook organic just sucks anyway.

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57