Adwords Clickthrough Hubspot Paid Content 
Rev
SEPTEMBER 2, 2019
Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.
Hubspot
MARCH 6, 2017
With all that time invested, you can't stop at just embedding the video on a homepage or sharing it on social media and hoping someone watches. While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand.
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Hubspot
MAY 25, 2016
Have you ever had any formal or informal paid advertising training or education? Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI.
Hubspot
AUGUST 8, 2019
Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. When done right, PPC can earn you quality leads.
Hubspot
SEPTEMBER 25, 2015
When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. The ads we were being presented with lacked context and value, and as a result, many of us were quick to deem them untrustworthy. At HubSpot, we held onto this notion for a while.
Hubspot
NOVEMBER 1, 2013
In late October, Google quietly announced a change to its Ad Rank algorithm that represents a huge shift in the way it evaluates and ranks paid search ads. And how will it affect the typical small business advertiser? What Is Ad Rank? How Has Ad Rank Changed? What’s going on? Let’s take a closer look.
SnapApp
APRIL 4, 2018
Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .
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