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A Simple Guide to Mastering the Basics of Effective Social Media Advertising

Hubspot

There are many social networks you can advertise on, but here are four of the most common: Facebook. billion users and over 900 million visits a day — Facebook has the largest audience available, which makes it a fit for businesses large and small. Advertisers must use their Facebook ad account to create Instagram ad campaigns.

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The Ultimate Guide to PPC

Hubspot

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. It’s important to note that not all PPC occurs on search engines — social media has PPC ads, too (think: Facebook Ads). Google Ads (formerly known as AdWords). Facebook Ads. Quality Score.

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

At HubSpot, we held onto this notion for a while. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). Rather, it has made its way into your News Feed on Facebook and it's living alongside the updates of your connections on LinkedIn. Source: Facebook ).

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Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017

Hubspot

In our own research we’ve found that clickthrough rates from these answer boxes are also higher than traditional links. Ten years ago, paid AdWords results took up about 50% of the screen “above the fold.” Facebook in particular has started to dominate how we spend our free time. Need an answer fast?

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

The High Clickthrough Rate Game for Content Remarketing. Check it out: The GDN is one of the largest remarketing networks in the world and has over two million sites in the network, including pretty much every site in the world (with the notable exception of Facebook). What''s So Awesome About the Google Display Network?

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Are Ads Worth the Investment? [Free ROI Calculator]

Hubspot

To help you figure this out, we’re launching a free tool called the HubSpot Advertising ROI Calculator. Click here to check out the HubSpot Advertising ROI Calculator. Click here to check out the HubSpot Advertising ROI Calculator. Facebook, Twitter, and LinkedIn all have good solutions for this. Ready to give it a try?

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Facebook Ads vs. Google Ads: Which is Better for Your Brand?

Hubspot

You've heard about Facebook Ads and Google Ads but you're still unclear on the difference between the two platforms. These platforms are often pitted against each other but in fact, Facebook Ads and Google Ads are complementary, each offering unique benefits to marketers. Benefits of Facebook Ads. Let's get started.