The ABM Agency

FEBRUARY 19, 2023

Reading Time: 10 minutes Account Based Marketing (ABM) is a powerful strategy for B2B organizations that can be used to drive demand and increase customer loyalty. What companies use account-based marketing? ABM focuses on targeting specific accounts, rather than casting out wide nets hoping for the best results.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. Every business needs new customers.

B to B 120

B to B netFactor Media SEM 120

Directive Agency

JANUARY 9, 2019

More importantly, do you wish that you can get in front of the exact companies you want to have a conversation with? You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! For the sake of time, we’ll solely look at DemandBase. How does it work?

Account Based Marketing 45

Account Based Marketing Tactics Lead Ranking Top of Funnel 45

Directive Agency

JANUARY 9, 2019

More importantly, do you wish that you can get in front of the exact companies you want to have a conversation with? You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! For the sake of time, we’ll solely look at DemandBase. How does it work?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Top of Funnel 40

Directive Agency

JANUARY 8, 2019

More importantly, do you wish that you can get in front of the exact companies you want to have a conversation with? You’re in luck because I have five tactics you can test today targeting those companies you want to get in front of (results may vary)! For the sake of time, we’ll solely look at DemandBase. How does it work?

Account Based Marketing 40

Account Based Marketing Tactics Lead Ranking Top of Funnel 40

QuanticMind

JUNE 13, 2016

She used the example of Amazon and how the company delivers the experience it does at scale by relying on machine learning (buyers who bought item X also purchased item Y) and data science (predicting the likelihood a shopper will buy a certain item). Use account-based marketing for B2B. the waterfall approach. Metrics/attribution.

CMO 40

CMO Account Based Marketing B2B Thought Leadership Thought Leadership 40

Adobe Experience Cloud Blog

NOVEMBER 25, 2009

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more. It included Sean Whiteley, salesforce.com; Howard Brown, Demand Results, LLC; Jason Stewart, Demandbase Inc.;

Search Engine Marketing 48

Search Engine Marketing Search Marketing Paid Search Agency Salesforce.com 48

The Point

MARCH 17, 2015

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. How has the landscape in display advertising changed in the last 3 years? (AF)

Paid Search Agency 100

Paid Search Agency Buy Demand Generation Agencies Advertising Agencies 100

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. The Top B2B Marketing Trends to Watch in 2017 (as Voted by 73 Experts). Influencer marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Marketing Insider Group

JULY 1, 2020

But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Take Demandbase for example. How has your company’s last AdWords campaign made a positive difference for your customers? It’s not meaningless. Think about it. image source.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

QuanticMind

OCTOBER 25, 2017

Studies show that on average, as of April of this year, enterprise companies in a variety of verticals used, on average anywhere from 800-1200 cloud-based software applications. Independent analyst firm TBR reports that 75%+ surveyed companies have an internal martech executive. In this case, Amazon is the only publisher in play.).

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40