Google AdWords Expanded Text Ads: Best Practices For The New Format
Hubspot
NOVEMBER 23, 2016
Expanded Text Ads (ETAs), announced in July of 2016, are considered by most industry observers to be the biggest change to Google Adwords in 16 years. Below is a comparison between the expanded text ad format and the standard text ad format. The secondary headline is best for supporting information. 4) Mobile Ad Guidelines.
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