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Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark Consulting

Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Calculated Metrics are user-defined metrics that are computed from existing metrics available on Google Analytics, and allow more customized and relevant analyses than ever before. Website newsletter sign-up (NSU).

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Remarketing Advertising Strategies with Google Analytics

NuSpark Consulting

With Adwords remarketing, you can target audiences by which pages visited, and which pages not visited (like a “thank you” page) to target audiences who do not perform conversions the first time they visit your website or landing page. Now, you can add remarketing options by using Google Analytics data. .

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The rise of generative AI:  A marketer’s guide to textual and visual AI content

Martech

Businesses were using predictive analytics to help improve business outcomes and consumers were using AI to help them select their next Netflix series. ChatGPT can be prompted to write anything from a social media post promoting a product offer to an email newsletter to a product solution brief. For example, asking ChatGPT 3.5

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? use white papers and case studies, incorporate social media, and analyze traffic data) are broadly applicable to a wide variety of firms. What exactly is “Web 3.0?&#

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Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

As noted in the eBook: Followers (of companies on social media) rank images, videos, and case studies as the most valued content from brands on social media. For example, if you develop a white paper and promote it using AdWords and email marketing, it should be fairly straightforward to at least measure the cost per lead (download).

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Case Study Template: How to Share Your Comany’s Success & Win Business

Brandpoint

Case studies are a must-have in any business’s content marketing library. The format you choose and the content you include in a case study could make or break its success. In this post, we cover the basics of a case study and then provide a template to help you create a case study that will win over prospects.

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because you can't beat free marketing training

The Effective Marketer

To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. Besides giving you an overview of how web analytics work, he dives into some specific examples of how to understand the data you are getting from the analytics tool.

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