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How to Market to Millennials

Onalytica B2B

So, in order for a brand to market to Millennials they must not only know who their influencers are, but they must look to engage with them in an organic way as Millennials hold the ability to see through sponsored posts and paid for advertorial amongst influencers.

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7 Companies That Should Buy Medium, Because Why Not?

Contently

It’s time to panic about another social network. In Williams’s estimation, the company’s Outbrain-esque ad structure to push advertorials on people contributed to a “broken system” of ad-supported media. But it also means I have an excuse to baselessly speculate about which companies might buy it.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

These networks allow marketers to get their content in front of very large audiences while simultaneously helping traditional media outlets grow revenue -- something many of them haven’t been able to do for more than a decade. Advertorials (Sponsored Content). Here is an example of how one website features advertorial content.:

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Four Reasons to Keep Branding During a Recession

WebMarketCentral

Shifting resources to social network interaction is smart, and likely would have occurred to some extent even without a recession. Then yesterday, they released this chart, providing detail on the shift in tactics. The temptation to move in this direction is obvious—but temptations can be dangerous.

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How to Make Money on Instagram (Without 10K Followers)

Optinmonster

Basically, a brand pays you to create an advertorial piece of content for them in the form of posts or stories. Although you can make money through Instagram, and good money once you have a large audience, it’s never a good idea to build your business 100% at the mercy of a social network.

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What Is Content Syndication: Everything You Need to Know and How to Do It

Scoop.it

The digital equivalent of an advertorial in a magazine, paying to syndicate on a well-known website gives you instant access to their large audience while still getting to use the content on your own channels. Social networks.

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4 Ways to Optimize Facebook Ads to Skyrocket Your Conversions

Convert

Image via We Are Social. Compared to other social networks, the reach of Facebook Ads is unparalleled. You can drive qualified traffic to your website or social media pages through Facebook Ads. Most people who use tools for Facebook marketing are able to optimize their advertorial campaigns without much hassle.

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