Content Standard

MAY 17, 2018

Audience perception can be a fickle thing to manage, and this means that misconceptions, bad PR, or a host of other pressures can result in your marketing team fighting uphill battles for reputation. We share information and stories, opportunities and promotions, experiences that welcome in new audiences and support our long-standing crowd.

Work Management 47

Work Management Marketing Management Service Ethics 47

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Sandwich that summary with a personalized message and you may just get somewhere.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Biznology

JUNE 26, 2012

It could be exclusive content, it could be unique access to a person or technology, it could be the generous use or advance access to a product or service with the express intent of giving them time to experience, review, and critique it to share it with their readers. These campaigns don’t have a discretionary bribery fund.

Blogger 80

Blogger Outreach PR Media 80

ClearVoice

MARCH 8, 2019

Finally, she had a space to share her unique perspective, and a place to display her personality. When freelance writer and content strategist Caitlin Collins was fresh off the boat in New York City after graduating from journalism school, she learned one lesson fast: content and advertorial pay more than editorial.

Advertorials 110

Advertorials Paid Search Agency Lock-In Burn Rate 110

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). June 8, 2010. Slideshow) , February 19, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

OCTOBER 18, 2016

My Personal Digital PR Philosophy. Most good pitches don’t require a personal relationship. Prepare your kid-gloves and your checkbook – find ways to woo them personally (over lavish meals, inviting them to HQ, or meeting them down at one of the many conferences they attend). But then that’s where the work starts.

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 16, 2016

My Personal Digital PR Philosophy. Most good pitches don’t require a personal relationship. Prepare your kid-gloves and your checkbook – find ways to woo them personally (over lavish meals, inviting them to HQ, or meeting them down at one of the many conferences they attend). But then that’s where the work starts.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

QuanticMind

MAY 30, 2023

But at some point, in the process, it kind of becomes a little personal. I love going down them and it gives us like a personal thing. And that's where I think it's important, or at least I personally feel compelled to kind of dig deeper and figure out how it works. And it's not a sponsored article or advertorial.

Paid Content 52

Paid Content Marketing AI Work Management Paid Search Agency 52

Online Marketing Institute

MARCH 24, 2011

Cutting corners or half-assing this exercise will do nothing more than lead you to produce advertorial dribble. Always Be Adding Value Absolutely don’t create a advertorial time drain. Focus on providing excellent content by balancing both company insights and personality. … We have plenty of those around!

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

Hubspot

MAY 1, 2020

For instance, you might write a how-to about how to use your product, or an advertorial or guest post that drives traffic back to your blog. Alternatively, you can write a guest post or advertorial for another publication. An advertorial is basically the paid version of a guest post. PR Newswire. Facebook Ads.

Paid Content 101

Paid Content Traffic Advertorials Paid Search Agency 101