WebMarketCentral

NOVEMBER 19, 2008

That not only means you can get more attractive pricing, but also that you can get creative in terms of what else goes into the mix: print advertorials, case studies or bylined articles; online editorial coverage, reduced-cost lead gen activities like webinars and white paper syndication; reduced pricing on newsletter sponsorships, etc.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

Navigate the Channel

SEPTEMBER 13, 2023

If the information you publish in blogs, white papers, case studies, eBooks, podcasts and on social is reliable, consistent and compelling to your audience, you’ll benefit from engagement. Use your content marketing to demonstrate your competency.

Trust Marketing 65

Trust Marketing Content Marketing Ad Building Tips 65

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Terminus

MAY 4, 2021

Externally, you have white papers, blogs, and advertorials, to name a few. Communication can be broken down in many ways. One of the most important is your internal and external communication networks, channels, and stakeholders. Like with your research process, you usually will know what you want these assets to cover.

Research 42

Research Effectiveness Advertising Agencies Paid Search Agency 42

Biznology

FEBRUARY 23, 2015

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The content marketing mix included: advertorials, display ads, email, direct mail, and a campaign website. Integrate internally with their teams.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Hubspot

JANUARY 16, 2018

It looks like a book: The cover is card stock and paper inside is thick, too. Online advertorial articles, or “sponsored” posts, are a good example of this: they look and read like typical articles but have a hidden sales agenda. It doesn’t look like an ad. That’s why people read it. Schwartz calls this concept Copy Camouflage.

Copywriting 78

Copywriting Advertorials Advertising Mediums Best Practices 78

Albacross

APRIL 24, 2019

Run an advertorial in a magazine, or. In particular, you’ll want to add in your one-time costs (costs spent on creating marketing collaterals such as ebook and white papers), as well as recurring costs (such as costs spent on marketing platforms or tools). Then And Now. Buy an email list, and spam the list with promotional offers.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Biznology

JUNE 26, 2012

They’ve sold their souls to the real market of the Internet these days: keyword phrase links designed to transfer Google juice from a blogger’s blog directly to a company’s site, product, service–or to deposit an affiliate link into an advertorial review designed to drive a direct sales funnel to a commissioned sale.

Blogger 80

Blogger Outreach PR Media 80

B2B Marketing Zone Posts

AUGUST 3, 2010

Content is not just about an email send, or a blog post, or a white paper, or a Tweet. Find New Customers releases new white paper on email marketing - Fearless Competitor , July 21, 2010 Very exciting to finally announce the release a new white paper from Find New Customers , a leading demand generation company. Revenue Impact.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

DECEMBER 30, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Advertorials. Listicle Summaries.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Advertorials. Listicle Summaries.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168