markempa

AUGUST 12, 2013

In today’s B2B Lead Roundtable Blog post, I wanted to share my view on native advertising from a business intelligence perspective and the role I believe it has in the future of Internet marketing. ” An advertorial? Search engine marketing ads? Content Marketing: Slow, steady pay off for manufacturer.

Paid Content 120

Paid Content Advertisements Advertising B2B Marketing 120

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. June 7, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

FEBRUARY 23, 2015

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. OPTUM : A health services business, created an integrated marketing campaign to support the launch of a new solution, support sales, and build thought leadership.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

B2B Marketing Zone Posts

AUGUST 3, 2010

- Marketing Interactions , July 11, 2010 As the business environment becomes more interactive and “social,&# content must follow step and become more experiential. Content is not just about an email send, or a blog post, or a white paper, or a Tweet. Find New Customers releases new white paper on email marketing , July 21, 2010.

Ning 40

Ning Paid Content Facebook Sales Management 40