Sprout Social

DECEMBER 6, 2023

B2C influencer marketing often gets more attention because of its potential to yield direct sales. If you want to find an ideal influencer partner without scrolling endlessly through your social feeds, try using an influencer management tool to support creator identification. Use these tips to inform your first go.

Work Management 110

Work Management B2B Marketing Marketing Management Paid Search Agency 110

Content Standard

JANUARY 21, 2017

That lost customer traffic will likely return, representing lost potential sales and disappointing website performance. This second strategist has created an excellent website as far as content quality is concerned, but it isn’t something a business can use as a sales and marketing tool. The Branded Story.

Marketing & Strategy 40

Marketing & Strategy Advertorials Business Storytelling 40

Marketing Craftmanship

MARCH 27, 2013

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White papers jumped the shark when they became paid content.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Albacross

APRIL 24, 2019

refers to the process of identifying potential customers for your business’s products or services. ?. If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. It’s a complicated process that requires a diverse range of strategies to be effective.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Navigate the Channel

SEPTEMBER 13, 2023

If the information you publish in blogs, white papers, case studies, eBooks, podcasts and on social is reliable, consistent and compelling to your audience, you’ll benefit from engagement. Have a process in place to ensure consistency across all your messaging, including customer service.

Trust Marketing 65

Trust Marketing Content Marketing Ad Building Tips 65

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). June 8, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

FEBRUARY 23, 2015

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. The campaign generated over $1 million in new sales opportunities with several deals closed within the first 3 months of launch. Integrate internally with their teams.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80