WriteSpark

FEBRUARY 12, 2013

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. boilerplate.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

A note from Janice: I know that not every technology company has the budget to hire a freelance technical copywriter with my depth of subject knowledge, writing skill, and marketing savvy. For these companies, the freelance marketplace sites can be a good way to find writers for less-demanding content projects. boilerplate.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

Content Standard

FEBRUARY 27, 2015

Similar to the way boomerang topics such as “advertorial” or “data” have retrended in recent years, “negative search engine optimization” has once again spurred concern and interest. In this case, the site would only need to go through and clean up its backlinks.

SEO 40

SEO Advertorials Trends Case Studies 40

Ambal's Amusings

SEPTEMBER 17, 2009

B2B Lead Generation Benchmark Study 2009. Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. By Joe Pulizzi and Newt Barrett. Brian Carroll's book Lead Generation for the Complex Sale. Ardath Albee.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Hubspot

MARCH 1, 2016

You may have been on a site like Buzzfeed, reading a listicle called “25 People Having a Worse Day Than You” before realizing that it was a sponsored post promoted by an insurance company. If the piece was entertaining enough, you may have viewed the the company in a positive light. Native advertising is hardly new.

Advertisements 28

Advertisements Advertising Advertorials Paid Search Agency 28

Hubspot

FEBRUARY 18, 2013

Now, many of you may be shaking your head at this point exclaiming, "What's up with all these people who feel the need to slap a new label on something that's been around since consumer packaged goods companies created the soap opera?" Native advertising, done right, is not an advertorial. But you'd also be wrong.

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Biznology

FEBRUARY 23, 2015

Here are 15 B2B case studies. To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

WebMarketCentral

NOVEMBER 19, 2008

So, if "everybody's doing it"—shifting resources from branding to direct marketing—why should your company buck the tide? Buyers figure that if your company is one of the few still willing and able to keep running print and online display ads when everyone else is cutting back, there must be a good reason for it.

Paid Search Agency 20

Paid Search Agency Advertorials Telemarketing Lead Gen 20

Navigate the Channel

SEPTEMBER 13, 2023

But there are some basics at work in all these segments of trust and you can use them to help ensure your content marketing builds trust and doesn’t crash your audience’s confidence and credibility in your company. They must believe that your company knows what it’s doing and does it well. Corroborate, demonstrate and then educate.

Trust Marketing 65

Trust Marketing Content Marketing Ad Building Tips 65

Contently

APRIL 9, 2018

, people largely treated content marketing as a euphemism for things that have been around for a long time: custom publishing, advertorials, owned media. When done right, it can impact just about every department inside a company , from sales and marketing to human resources and investor relations. ” What does that mean?

Top of Funnel 168

Top of Funnel Advertorials Brand Identity Branding 168

Brandpoint

MAY 28, 2024

Begin by asking: What does your company stand for? Most companies have a mission statement — what’s yours? If not, how can we position it to compel readers to click on that link, find out more, or realign with your company? So your message will not scream “Advertorial!” What sets you apart?

Brand Identity 62

Brand Identity Branding Advertorials Content 62

LeadsRX

MARCH 21, 2022

They “Google” the company, essentially, or they see a product ad on Instagram but go straight to Amazon to see if it is available and if they can get it shipped free. “So A recent case study showed how the partnership between Hybrid and ZQuiet has helped the company continue to grow and prosper.

Advertising Agencies 87

Advertising Agencies Multi-Touch Attribution Paid Search Agency Analytics 87

Scoop.it

MAY 7, 2019

The roots of content marketing have been around since before the Internet – with what is now called the “advertorial.” That is when a company writes an article and pays to place it in a newspaper or magazine. Companies have also produced radio programs and TV shows in the past as well. Email Rules & Sequences.

Advertorials 82

Advertorials Automation Work Management Content Marketing 82

Marketing Craftmanship

MARCH 27, 2013

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. And there are still many companies that produce legitimate white papers containing helpful, objective information.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Marketing Finger ( Resources Studies Social Media Consulting ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

JUNE 15, 2009

In our case, I can understand because Online Marketing Blog has become pretty popular, but it’s highly unlikely we’re going to run a story about another SEO firm’s recent client win or office expansion. Particularly if the blogger is clearly a fan of the company/product/service/brand.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Single Grain

MARCH 21, 2022

Companies that advertise on TikTok have found incredible results at lower costs than more mature platforms like Facebook and Google. But given how different it works compared to these latter companies, many brands have chosen to work with TikTok ads agencies to handle their campaigns. Connect with the Right Influencers.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

SugarCRM

NOVEMBER 9, 2015

And in both cases, did you pay attention to the messages you shared in those communications? In 2009, a study from the University of Southern California revealed that Americans consumed, on average, 34 gigabytes of content and 100,000 words in a single day. Fifteen years ago, did you communicate with prospects and customers?

Content Marketing 50

Content Marketing Advertorials Content Case Studies 50

Albacross

APRIL 24, 2019

If you’re a sales rep or a founder of a B2B company, you probably already have at least some experience generating leads. A lead is a prospective customer who has shown interest in the services or products provided by your company. Run an advertorial in a magazine, or. In a nutshell, ?lead lead generation ? What Is A Lead.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

QuanticMind

MAY 30, 2023

Trying to provide some kind of explanation for given the facts of like, why companies are doing certain things, why they're making certain choices, making certain investments; kind of almost like going through like a mental laundry list of questions and kind of going through it in that sort of way. What's important about this?

Paid Content 52

Paid Content Marketing AI Work Management Paid Search Agency 52

Content Standard

APRIL 2, 2016

Whether seeking to alleviate the overwhelming nature and inconvenience of jumping between communication channels, or more likely, aiming to dominate the market in every way possible, tech companies have been moving toward creating platforms that are relevant to as many aspects of our lives as possible. Facing up to Messenger for Business.

Social Media 43

Social Media Media Advertorials Multi-Channel 43

Hubspot

APRIL 26, 2016

Studies consistently characterize them has high-income earners , well educated, and early adopters of new products. With the growth of ad blocking online, the relationship between media company and reader continues to deepen. Today, most savvy media companies online know exactly the size of their audience currently using ad blockers.

Paid Search Agency 28

Paid Search Agency Ads Software Ad Exchange 28

Content Standard

APRIL 2, 2016

Whether seeking to alleviate the overwhelming nature and inconvenience of jumping between communication channels, or more likely, aiming to dominate the market in every way possible, tech companies have been moving toward creating platforms that are relevant to as many aspects of our lives as possible. Facing up to Messenger for Business.

Social Media 40

Social Media Media Advertorials Multi-Channel 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Marketing Dashboard: Active Discovery - Digital Body Language , July 27, 2010 One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions. The default for this field is your current position at your current company. Are you Being Discovered?

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

DECEMBER 30, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services.

Webinar Metrics 167

Webinar Metrics Marketing Automation Services Work Management Paid Search Agency 167

Convince & Convert

SEPTEMBER 15, 2015

Case Studies. Case studies tell the story of how you’ve helped your customers solve their problems—and they can be extremely influential in helping prospects make a purchase decision. These are their own words—a form of word of mouth—that you use to inspire interest in your company, products, or services.

Webinar Metrics 168

Webinar Metrics Marketing Automation Services Content Work Management 168