ClearVoice

NOVEMBER 22, 2021

Small business owners might think having a content strategy isn’t possible, but guess what? Marketing content has value to small businesses. We’ll take you through the who, what, where, when, and whys of content strategy for small businesses. Why should you care about SMB content?

Paid Content 111

Paid Content Marketing Budget Creation Marketing Budget Content Marketing 111

Moz

APRIL 3, 2019

Posted by AlliBerry3 There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. Do you start a blog? Should you focus on research studies or whitepapers? Do you podcast?

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Brandpoint

JANUARY 19, 2024

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. MAT releases work seamlessly within integrated marketing campaigns to help ensure that you reach the right audience where they are.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Distribution PR 62

seo.co

FEBRUARY 14, 2023

As a search engine optimization (SEO) agency, you want to provide your clients with the best possible services. Economic slowdowns force companies of all shapes and sizes to cut their marketing budget (which, of course, affects their SEO spending ). Forming a marketing strategy required at least a week or two.

Marketing Budget 80

Marketing Budget SEO Service Product 80

ClearVoice

MARCH 8, 2019

I discussed trends among teens, and they paid me a whopping $10 a week. But as I explored the vast world of media over many years, I quickly realized instead of leading someone else’s legacy, I wanted to create my own. I still have one dollar out of that Hamilton, and it’s framed as a nod to the humble beginnings of my career.

Advertorials 110

Advertorials Paid Search Agency Lock-In Burn Rate 110

Brandpoint

FEBRUARY 24, 2019

MAT release, matte release, syndicated content, advertorial — however you spell or say it, this PR tool is meeting the needs of the shifting landscape of America’s newspapers and media outlets. Guaranteed placements and media coverage. Earned media opportunities. What are the benefits of a MAT release?

Advertising Agencies 122

Advertising Agencies Paid Search Agency PR Distribution 122

Marketing Craftmanship

MARCH 27, 2013

Have Marketers Killed This B2B Golden Goose? The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White papers jumped the shark when they became paid content.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Martech Advisor

JANUARY 7, 2020

Paid media is defined as the purchase of ad inventory on a media channel or publisher site to broadcast your brand message and reach your target audiences. It is a form of digital advertising that includes sponsored content to promote a brand’s products or services. Table of Contents.

Paid Content 68

Paid Content Cost Per Thousand Cost Per Click Process 68

Hubspot

MAY 1, 2020

61% of marketers say that generating leads and traffic is their biggest challenge. It can be frustrating — when you post that amazing blog that took hours, or finally finish a product page, you can't wait to see the engagement you earn from your audience. The strategy is used to raise traffic to your content.

Paid Content 101

Paid Content Traffic Advertorials Paid Search Agency 101