Martech

MARCH 27, 2024

At the event in New York, which brings together publishers, adtech partners and media buyers, IAB released a new study showing increasing marketer interest in the space and providing pointers on how to engage gamers better. The study, by IAB and media consultant Advertiser Perceptions, surveyed 300 U.S. Image: IAB.

Advertising Agencies 106

Advertising Agencies Planning Mobile Advertising Budget Programs 106

Webbiquity

AUGUST 24, 2021

70% of YouTube video views are on mobile devices. Recent posts here detailed 12 Fascinating Facts About Global Internet Use in 2021 and 15 (More) Fascinating Facts About Internet and Social Media Use in 2021 , compiled from that report. Facebook advertising reaches 2.18 Facebook advertising reaches 190 million people in the U.S.,

Social Networks 296

Social Networks Stats Spyware Mobile Advertising 296

Martech Advisor

OCTOBER 2, 2019

Marketing advisors are already calling Connected TV the future of video advertising. Today, it’s not TV manufacturers but modern individuals who define the vector of technology development and media consumption. Considering the ever-growing rise in consumption trends, in 2018 alone advertisers spent an average of $14.2

Mobile Advertising 51

Mobile Advertising Advertisements Advertising Allocation 51

Bannerflow

NOVEMBER 22, 2021

As a brand in the entertainment space, tapping into display advertising trends for 2021 and beyond could be key to maintaining relevance and customer loyalty. Here, we review the data to investigate the display advertising trends entertainment brands can use to maintain success. The 5 key entertainment display advertising trends.

Display 98

Display Advertisements Advertising Trends 98

KoMarketing Associates

FEBRUARY 7, 2017

A new study from iiMedia shows the attitude of China’s mobile users toward advertising is changing in a positive way. The study found nearly half of mobile users (45 percent) in China are willing to share or engage with mobile ads. For businesses, this reveals how critical proper ad targeting is on mobile.

Studies 120

Studies Paid Search Agency Mobile Advertising Ads 120

Digilant

DECEMBER 7, 2023

The broad adoption of smartphones has paved the way for many recent media habits; the rise of gaming and drastic growth in the gamer audience is one of the most significant. Despite the tremendous growth, gaming is still overlooked by many advertisers. minutes per day playing games on their mobile devices. Let’s dive in. 1.

Advertisements 59

Advertisements Advertising Marketing AI Trends 59

Choozle

JUNE 17, 2021

These changes present new challenges for marketers trying to connect with students through digital advertising. In addition to the traditional forms of advertising, like TV and radio commercials, and ads on billboards, transit, and print media, digital advertising has become another key channel in reaching college students.

Advertising Agencies 96

Advertising Agencies Advertisements Advertising Mobile Advertising 96

Digilant

DECEMBER 20, 2022

Rather, they want personalized advertisements with solutions to their problems or products they are interested in or have recently searched for. Taking it a step further, they are more willing to then make a purchase if the advertisement directs them to an in-stock product, an easy-to-navigate webpage, and a seamless check-out process.

Advertisements 52

Advertisements Advertising Media Mobile Advertising 52

Martech

MAY 21, 2024

Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Here is a primer for the marketer ready to bring a laser focus to their advertising strategy. Dig deeper: Privacy plus personalization: The new frontier of digital advertising 3.

Paid Search Agency 98

Paid Search Agency Ads Campaigns Ad Building 98

ClearVoice

MARCH 31, 2021

Some things never change, but social media is not one of them. We’re here to help you stay current with all of the latest social media news updates from new features, product releases, and occasional platform glitches. Need to get connected with all the latest updates in social media? Social media updates for Clubhouse.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

KoMarketing Associates

MAY 16, 2018

To find out, IAB recently conducted the “Digital Content NewFronts: Video Ad Spend Study 2018” report. Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 million will go toward original content.

Spending 194

Spending Studies Video Marketing Budget Programs 194

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. Bottom line: your ideal prospects are likely using social media.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Hubspot

APRIL 13, 2021

Since I fell into this industry accidentally (as one does), I didn't study marketing in school. I wasn't aware that advertising and marketing work together and aren't mutually exclusive. In fact, marketing and advertising have a lot in common. Overall, marketing and advertising share the same goal.

Paid Content 99

Paid Content Acquisitions Advertisements Advertising 99

Martech

APRIL 1, 2022

As the connected-TV (CTV) space matures , advertisers are finding more campaign opportunities in ad-supported video-on-demand (AVOD). This makes AVOD a question mark for advertisers without the identity resolution and performance metrics that enable this emerging channel to prove its worth within an omnichannel campaign.

Paid Search Agency 104

Paid Search Agency Advertising Agencies Advertisements Advertising 104

Martech

SEPTEMBER 6, 2022

It’s no secret that the iOS privacy changes are proving to be a significant blow to social media networks and marketers. according to a report from mobile ad-tech firm Adjust. Read next: Study finds iOS 15 is inflating email open rates. When advertising on Facebook, use UTM parameters on your site’s URLs.

Privacy 109

Privacy Advertisements Advertising Tips 109

Stevens & Tate

OCTOBER 12, 2023

Studies have revealed that the engagement rates of brands on Instagram are ten times what they are on Facebook. If you’re not leveraging Instagram to advertise your brand, then you need to begin doing so. How Much To Advertise On Instagram? First of all, using the basic features that Instagram offers is free.

Cost Per Click 52

Cost Per Click Cost Advertisements Advertising 52

Bannerflow

DECEMBER 9, 2020

Online advertising trends for 2021 promise to be very interesting. Indeed, while 2020 has been a strange time for marketers, the advertising trends highlighted in last year’s blog are proving extremely relevant. Those who honed in on their online advertising strategies thrived. In-game advertising.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Brandwatch Marketing

MARCH 7, 2023

We come across all sorts of interesting stats about social media sites and users, so we’ve collated the best of them in this bumper facts list. And it comes as a great fact sheet to give context to your social media marketing efforts. Social media statistics For context, as of April 2018, total worldwide population is 7.6

Statistics 98

Statistics Social Media Media Mobile Advertising 98

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

illumin

DECEMBER 14, 2023

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. Here’s why in-game advertising is one of today’s biggest marketing trends.

Advertisements 52

Advertisements Advertising Mobile Advertising Banners 52

KoMarketing Associates

FEBRUARY 2, 2015

Over the past few years, advertising on social media has grown in sophistication. What started as a few advertisements on the side of the screen has evolved into a full and mostly seamless blend of the overall social media experience. This new area comes in the form of mobile application advertising.

Advertising Agencies 120

Advertising Agencies Social Media Advertisements Advertising 120

markempa

MAY 30, 2017

If you look at media, and the media environment, really media has three fundamental aspects: creation, distribution, and consumption. Now in the limited media era, there was only so much media that could be created, and it was only able to be set up by those who had the capital to do so, which means businesses.

Linkedin 297

Linkedin Research Studies B2B 297

Choozle

MARCH 5, 2021

In this choozlechat podcast episode, we chatted with our Director of Partnerships & Strategic Solutions, Hunter Phillips, about digital out-of-home, or DOOH advertising. We cover: What DOOH advertising is. How DOOH advertising fits into your marketing strategy. Today, digital media can be purchased programmatically.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Funnel Advertising 98

Martech

MAY 18, 2022

The growing popularity of video ads has prompted many social media platforms to modify and expand their video ad options and metrics, so bidding, view counting, and reporting can vary significantly from platform to platform. Many platforms also follow the Media Rating Council (MRC) standard or variations of it (more on this below).

Cost Per Thousand 100

Cost Per Thousand Advertisements Advertising Video Marketing 100

Martech

OCTOBER 13, 2023

He pointed to a GroupM mid-year study that found DOOH growing 26% annually. The expansion of programmatic DOOH ( the big story last year , but the growth continues) allows advertisers to incorporate DOOH in omnichannel campaigns. The study found that 64% of U.S. The $13 billion global market represents 37% of all out-of-home.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 119

Digilant

JANUARY 26, 2023

In today’s economic landscape, advertisers have their work cut out for them. These can be overwhelming demands and, as such, require a balance of using strategic tactics while making the best use of your digital advertising budgets to ensure success. Let’s add another factor: Consumer habits are quickly changing.

Advertisements 52

Advertisements Advertising Mobile Advertising Marketing & Strategy 52

Porch Group Media

APRIL 15, 2021

Social advertising is an important channel for most retailers. Today’s consumers are online, mobile, and social. In recent research by Deloitte , 14% of shoppers are now making purchases through social media. Personalization and Social Media. Social Media for Purchase Inspiration.

Advertisements 72

Advertisements Advertising ROAS Marketing Budget 72

Biznology

AUGUST 8, 2016

90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Social Media Examiner ). The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working. Only 41% are able to measure their social activities.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Bannerflow

NOVEMBER 15, 2018

Yet, like every advertising channel it is undergoing disruption. Out-of-home advertising offers a brand safe environment, with unparalleled viewability. What’s more, a Nielsen study showed that OOH provides the highest rate of online activation per dollar of any offline media. DOOH enhances digital advertising.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Trends 108

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ).

Social Media 174

Social Media Work Management Marketing Management Media 174

Digilant

JUNE 4, 2024

Rather than strictly for entertainment purposes, users, especially younger generations, are more often using social media apps as their primary search engine. In fact, 51 % of Gen Z searchers turn to social media apps, like TikTok or Instagram, before performing a traditional Google Search. What Does this mean for advertisers?

Google 59

Google Mobile Advertising Paid Search Agency Youtube 59

Content Standard

JANUARY 29, 2016

Video is a treasure trove for online advertisers, but there’s new evidence that mobile platforms are set to become home to most of this content consumption, particularly among younger audiences. The implication is simple: Mobile video is more engaging and therefore more cost-effective.

Mobile Advertising 40

Mobile Advertising Mobile Marketing Advertisements Advertising 40

NuSpark Consulting

FEBRUARY 3, 2023

The Nielsen out-of-home advertising study found that interviewees spent 25 hours a week in vehicles, and 33% of them proceeded to look for information on an advertiser after seeing an out-of-home ad. It’s no secret that outdoor and out-of-home advertising are still one of the most powerful marketing methods.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Liveintent

SEPTEMBER 14, 2021

To understand how advertisers are preparing for and adapting to changes in identity within the digital landscape, LiveIntent conducted a study in partnership with Advertiser Perceptions. Here, we explore the findings of that study. Respondents were manager-level and above and reflected a mix of verticals.

Advertising Agencies 71

Advertising Agencies Advertisements Advertising Work Management 71

Martech

APRIL 12, 2023

Direct-to-consumer (DTC) marketers are flooding into connected TV (CTV) and over-the-top (OTT) digital TV advertising, according to a new survey from digital performance media company Digital Remedy and research firm Dynata. Marketers also have more ways to find their customers on CTV/OTT by partnering with retail media networks.

Planning 100

Planning Spending Marketing Plans Advertising Agencies 100

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67