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PayPal’s new ad business could be good news for financial marketing

illumin

PayPal just announced its new advertising business venture. This could spell out opportunities and huge potential for financial services marketing. The realm of financial marketing is spicing up, thanks to digital payments company PayPal’s recent news: it is venturing into the ad business space.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

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SMS marketing is taking over

DotDigital

That’s the power of SMS marketing. Over the past two decades, SMS marketing has become so ingrained in our lives that we don’t even pause to consider what life was like without it. Specifically in the US, there has been a shift in focus from email marketing to SMS as there have been significant developments in this area.

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This is How Blockchain Could Change Digital Marketing Forever

Hubspot

And that’s because despite its current volatile early stages, blockchain could fundamentally change the way that several massive industries operate – including digital marketing. How could blockchain influence digital marketing? Fixing Digital Display Advertising. Changing Data Collection.

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Swagger: How to Keep It Real and Why Brand Authenticity Matters

B2B Digital Marketer

Marketers and business owners are always concerned about how people perceive their business. Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). Leslie Ehm is a former TV host and advertising Creative Director turned training guru. 06:54 – Swagger blockers.

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How Can Marketers Benefit from a VPN

Martech Advisor

A lot of new marketers don't realize, but a VPN tool can be a great addition to their kit. After all, it helps marketers in plenty of ways, ranging from improving data security to understanding consumer behavior. In this post, you will learn about the different benefits of VPN for marketers. Let's find out how.

P2P 53
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27 excellent MarTech sessions available for free? But wait, there’s more…

chiefmartech

Each of these sponsors is addressing a challenge that they’ve seen marketers wrestle with and overcome. They’ve crafted educational presentations that will give you valuable insight into 27 different topics, such as: The Right Way to Buy Marketing Technology (Real Story Group). …plus 19 additional sessions.

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