Webbiquity

MAY 16, 2023

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

CMSWire

JANUARY 31, 2024

See how AI is transforming digital advertising with Google's new conversational experience, streamlining complex campaigns effortlessly. Continue reading.

Google 124

Google Conversion Ads Advertisements 124

Search Engine Journal

FEBRUARY 14, 2023

Google's Display & Video 360 introduces new features to plan, buy and measure connected TV campaigns. The post Google Ads Launches New CTV Advertising Features appeared first on Search Engine Journal. Learn about the updates here.

Features 121

Features Advertisements Advertising Google 121

Search Engine Journal

JANUARY 23, 2023

Google Ads platform is down for advertisers around the world right now. The post Google Ads Down For Advertisers, Google Confirms appeared first on Search Engine Journal. See the latest updates around the ongoing issue here.

Google 89

Google Advertisements Advertising Ads 89

Search Engine Journal

APRIL 10, 2023

Get ready for major changes in Google Ads and Analytics attribution modeling starting in May 2023. The post Google Is Removing 4 Attribution Models For Advertisers appeared first on Search Engine Journal.

Advertisements 121

Advertisements Advertising Google Analytics 121

Martech

MARCH 11, 2022

Google will put the global brakes on ads from advertisers based in Russia, it announced Thursday. This means not only that those advertisers will not be able to address Russia-based users, but will see their advertising paused worldwide. Google first began imposing ad suspensions on February 27.

Activities 117

Activities Advertisements Advertising Google 117

Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Why we care.

Cost 112

Cost Advertisements Advertising Automation 112

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. Content marketing has a consistently higher ROI than advertising. Advertising is much different and comes in many forms. Advertising is purely promotional, with your brand voice leading the way. These two areas aren’t always at odds.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

Search Engine Journal

JULY 18, 2022

Google Ads Creative Studio, a tool for creating unique ads at scale, is out of beta and available to all advertisers. The post Google Ads Creative Studio Now Available To All Advertisers appeared first on Search Engine Journal.

Creativity 132

Creativity Advertisements Advertising Google 132

Martech

MARCH 11, 2024

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Link Google Analytics accounts to organizations. What is Google Marketing Platform? To use the tools provided by the Google Marketing Platform, specialists are required to obtain relevant certifications.

API 116

API Doubleclick Google Marketing Analytics Tools 116

Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. Exporting your data. What is changing?

API 117

API Analytics Google Marketing Analytics Tools 117

Search Engine Journal

OCTOBER 18, 2022

Google is making audio ads available to all advertisers, giving businesses more ways to reach music and podcast listeners on YouTube. The post Google Makes Audio Ads Available To All Advertisers appeared first on Search Engine Journal.

Advertisements 111

Advertisements Advertising Google Ads 111

Martech

MARCH 12, 2024

Microsoft Ads has expanded its Copilot trial to a larger set of advertisers. The company confirmed it is giving more advertises access to Copilot as it continues to collect data, test, optimize and work towards general availability. The post Microsoft rolls out Copilot AI to more advertisers appeared first on MarTech.

Marketing AI 109

Marketing AI Advertising Agencies Advertisements Advertising 109

SEMrush

APRIL 17, 2021

Google’s advertising platform - known as Google Advertising or “Google Ads” - is used by millions of businesses across the globe. In this guide, we’ll also explore its benefits, advertising costs, and what tools can help you build your first ad campaign.

Google 104

Google Advertisements Advertising Ads 104

Martech

MARCH 1, 2024

Google is facing a $2.27 billion lawsuit by 32 media groups claiming that the company’s digital advertising practices have led to financial losses. The publishers assert that Google has abused its dominant position in the advertising eco-system causing a decrease in the value of the publishers’ inventory.

Google 106

Google Advertising Agencies Custom Publishing Advertisements 106

Marketing Insider Group

JULY 11, 2023

Sooner or later, you have to decide how to advertise online if you want to grow. Here we give seven strategies to guide your online advertising. Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Schubert B2B

MAY 24, 2023

As an advertiser, you’re always looking for ways to stay ahead of the competition and increase your reach. Are you asking yourself, how does an advertiser benefit from using Google Trends? As an advertiser, you know that […]

Advertisements 62

Advertisements Advertising Trends Google 62

Schubert B2B

MAY 24, 2023

As an advertiser, you’re always looking for ways to stay ahead of the competition and increase your reach. Are you asking yourself, how does an advertiser benefit from using Google Trends? As an advertiser, you know that […]

Advertisements 62

Advertisements Advertising Trends Google 62

The Point

DECEMBER 5, 2023

Do the new Google/Yahoo deliverability rules make using a third-party list too risky? For example, our agency runs on a Google Workspace account but the domain is unique to us.) Senders who don’t adhere to the new regulations may get blocked, meaning their emails won’t reach Google or Yahoo users.

Deliverability 162

Deliverability Rules Purchase Marketing Automation Services 162

Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. The new year is a big one for our industry as Google will deprecate third-party cookies. In terms of audience targeting, what changes should advertisers expect? Let’s dive in!

Advertising Agencies 128

Advertising Agencies Advertisements Advertising Paid Search Agency 128

Search Engine Journal

DECEMBER 6, 2022

Learn how to set up a conversion lift study in Google Ads with their most recent tutorial video. The post Google Ads Conversion Lift Tutorial For Advertisers appeared first on Search Engine Journal.

Advertisements 93

Advertisements Advertising Conversion Google 93

illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. Here’s a glimpse of how going cookieless is impacting the mobile world. They are not served by the website.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Advertising Agencies 124

Advertising Agencies Advertisements Advertising Work Management 124

Bannerflow

MAY 12, 2023

Google Optimize, a powerful tool for website optimization and A/B testing, has long been a go-to solution for advertisers seeking to enhance their online marketing strategies. This news has left many advertisers pondering the implications and seeking alternatives as this was the only big advertising platform to offer a free plan.

Advertising Agencies 52

Advertising Agencies A/B testing Advertisements Advertising 52

Navigate the Channel

NOVEMBER 21, 2023

The good news is, paid social advertising can be very targeted. Where to Place Your Social Media Budget Facebook is not only the largest social platform, it’s one of the most established and has been offering advertising for some time. The post Tips on Paid Social Media Advertising appeared first on ER Marketing.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Martech

OCTOBER 4, 2023

X (formerly known as Twitter) has joined forces with the Google Display Network. Following a steep decline in advertising revenue earlier this year, the social platform has decided to start outsourcing the sale of some of its ad space. What has Google said? ” Will Google help X mark the right revenue spot?

Advertising Agencies 133

Advertising Agencies Paid Search Agency Twitter Google 133

illumin

APRIL 26, 2024

Google has, for the third time, delayed its self-imposed deadline to eliminate third-party cookies from its Chrome browser. Google announced the deadline shift on April 23, 2024, breaking its previous promise to remove all third-party cookies by the end of the second quarter of 2024. This potentially violates anti-competition rules.

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Search Engine Journal

SEPTEMBER 7, 2022

Google Ads is implementing a policy that requires landing pages to meet the “better ads standards,” as laid out by the Coalition For Better Ads. The post Google Will Reject Ads Leading To Pages With Intrusive Advertising appeared first on Search Engine Journal.

Advertisements 115

Advertisements Advertising Ads Google 115

Martech

JANUARY 19, 2022

The Banning Surveillance Advertising Act (BSAA), was introduced in the House of Representatives on Tuesday by Reps. The bill would no longer allow advertisers to target ads to consumers based on personal information. ” Google’s response. . ” Google’s response. How might all of this impact Google search?

Marketing Proposals 112

Marketing Proposals Advertisements Advertising Google 112

Search Engine Journal

APRIL 17, 2023

Learn more about the new Search Ads 360 platform and what advertisers need to do before April 2024. The post Google To Advertisers: Upgrade To New Search Ads 360 By 2024 appeared first on Search Engine Journal.

Advertisements 98

Advertisements Advertising Ads Google 98

Martech

SEPTEMBER 18, 2023

Google Ads has apologized for causing confusion with a recent account update. Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. Google is automatically migrating configurations – such as “goals”, “audiences”, etc. Why we care.

Google 124

Google Opt-out Opt-in Paid Search Agency 124

Martech

FEBRUARY 12, 2024

Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. If you are an English-speaking advertiser in the U.S. Automatically created assets (ACAs) are a campaign-level setting that advertisers can opt into. Why we care. ACAs explained.

Marketing AI 117

Marketing AI Google Generation Landing Pages 117

Martech

JANUARY 16, 2024

Google Ads customer service has plummeted to an unacceptable all-time low, according to marketers. From incorrect account suspensions to sales calls “aggressively” pushing automation to confusion over the platform’s products, advertisers are exasperated by the lack of help from Google. They don’t respond to emails either.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Advertising Agencies 120

Search Engine Journal

SEPTEMBER 9, 2021

Google will share more query data with advertisers moving forward while removing older search term data. Here's what advertisers should know! The post Google to Begin Sharing More Search Term Data With Advertisers appeared first on Search Engine Journal.

Advertisements 130

Advertisements Advertising Google 130

Search Engine Journal

MAY 9, 2022

Google shares a preview of new advertising features it will be announcing at Google Marketing Live on May 24. The post Google Shares Sneak Peek At New Advertising Features appeared first on Search Engine Journal.

Features 98

Features Advertisements Advertising Google 98

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 92

Paid Search Agency Ads Google Marketing Analytics Tools 92

Martech

FEBRUARY 26, 2024

Google accused the U.S. Within the legal documents, Google argued that its position as the world’s leading search engine results from its “unceasing hard work” and contended that if it lost the antitrust trial , the verdict would contradict U.S. What Google is saying. antitrust law. antitrust law. The purpose? Next steps.

Paid Search Agency 112

Paid Search Agency Google Companies Mobile Advertising 112