Navigating CTV Advertising: Taking Control in a Fragmented Landscape
Choozle
MARCH 27, 2024
In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). With the rise of over 32,200 linear channels and 89 streaming video sources in the US alone, viewers have unprecedented access to a vast array of content.
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