Lessons in Buying Group Marketing – Learning to dance with your sales team
Martech
MARCH 29, 2022
Driven by this holistic approach, Forrester proclaims in its New Tech: Account-Based Marketing Q1, 2022 report that “the term Account-Based Marketing will disappear by 2025 as B2B organizations focus on the entire customer lifecycle.”. As part of this evolution: Buying Group Marketing (BGM). How BGM sales-marketing alignment works.
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