MLT Creative

DECEMBER 10, 2010

BtoB Magazine’s NetMarketing Breakfast in Atlanta. For the tenth year, BtoB Magazine hosted the NetMarketing Breakfast, this time, at Atlanta’s Four Seasons hotel. Martine Hunter is the creative director of inbound marketing with the Atlanta advertising agency, MLT Creative , which specializes in B2B marketing.

BtoB 40

BtoB Enterprise Management SME Advertising Agencies 40

Buzz Marketing for Technology

MAY 6, 2010

Think about it – its totally possible to take some public attributes from someone’s Facebook profile and create a Facebook ad campaign (shameless plug – I am in the middle of writing my 3rd book – Facebook Advertising for Dummies – due out this fall by Wiley – which is why this is so exciting to me!). Tweet This! Share this on Facebook.

Advertising Agencies 100

Advertising Agencies Cost Per Click Advertisements Advertising 100

KoMarketing Associates

JUNE 29, 2016

BtoB Marketing. From the group introduction: This is a group for everyone involved in B-to-B (aka B2B or business-to-business) marketing, advertising and PR – a place to discuss market developments and opportunities, compare strategies and techniques, and share ideas and experiences.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Marketing Insider Group

OCTOBER 24, 2013

This week I presented at the BtoB Magazine’s Digital Live conference in New York. Advertising is on the decline. Mass marketing and promotional advertising techniques just ain’t working and this causing marketers to consider content marketing over advertising. The topic was the future of content marketing.

BtoB 100

BtoB Trends Advertising Agencies Content Marketing 100

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. Social Media’s Maturing: In-House Resources & Social Advertising. Additionally, this maturing is being advanced by the acceleration of social advertising. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Top Rank Marketing

JULY 12, 2023

Since digital marketing began, the dependency on technology and data has become so intense that people started regarding anything creative as unnecessary or fluffy,” Rajamannar shared with The Association of National Advertisers (ANA). Creativity plays a significant role in building and expanding your brand size,” Heath suggested.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

Buzz Marketing for Technology

DECEMBER 22, 2010

Last year I wrote about how some weeks are hard to top and how lucky I was to have launched my first book – Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger, and I was nominated for BtoB Marketing Magazine’s (a Crain’s publication) list of the Top 25 BtoB Marketers of the Year 2009. Not a shabby list.

BtoB 100

BtoB Work Management Advertising Agencies Social Media 100

Marketing Insider Group

OCTOBER 29, 2013

Last week I presented at BtoB Magazine’s Digital Live conference in New York on the future of content marketing. We are already starting to see advertisers consider content marketing over advertising to try and do just that: show customers they care. It was the first time I saw him speak and he did not disappoint.

BtoB 100

BtoB Conference Social Media Twitter 100

ViewPoint

MARCH 6, 2014

Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. Christopher is former East Coast Bureau Chief of Crain’s “BtoB” magazine, and former editor-in-chief of Nielsen’s “Sales & Marketing Management” magazine.

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

Digital B2B Marketing

OCTOBER 9, 2012

In this case, a Twitter search showed there were 44 Tweets of an advertising agency’s post in the prior week. One presumably well-intentioned individual spammed influential individuals and organizations in B2B marketing, from BtoB Magazine ( @btobmagazine ) to Jonathon Block ( @jblock ) to Steve Farnsworth ( @steveology ).

Social Media 100

Social Media Social Marketing Advertising Agencies CAN-SPAM 100

Buzz Marketing for Technology

MARCH 30, 2011

For the ones on the air today, you have to determine what happens when certain types of content, celebrities and advertising appear on that show. Many BtoB organizations these days are spending time and money. Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the.

BtoB 100

BtoB CMO Analysis Network Marketing 100

markempa

JULY 16, 2007

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." from SalesFish Advertising just isnt very good at selling anything, except low cost commodity products.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

Buzz Marketing for Technology

MARCH 23, 2011

And that media could be in the form of an advertisement or in the form of paid content. Many BtoB organizations these days are spending time and money. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys.

Media 100

Media BtoB Paid Search Agency Social Media 100

KoMarketing Associates

JANUARY 25, 2013

Recent studies from sources such as eMarketer and BtoB Magazine support this observation, in particular as it relates to SEO and social media as top B2B marketing channels for lead generation. Most Used Channels. This chart ranks each channel from most to least popular.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Buzz Marketing for Technology

MARCH 9, 2011

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand. If you think about it there is at least 2 solid years of user generated content out in the social sphere.

Social Media 100

Social Media Media Marketing Management BtoB 100

Biznology

OCTOBER 15, 2012

BtoB Magazine’s recent study, “Content Marketing: Ready for Prime Time” found that content marketing was either “fully integrated” (12%) or “very integrated” (22%) for about a third of respondents. (34% Here are a few more interesting data points from that BtoB study. Photo credit: jrhode.

BtoB 80

BtoB Content Marketing Wikipedia Content 80

Buzz Marketing for Technology

OCTOBER 6, 2010

We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November. It can be 1:1 advertising or it can be one to many who share common likes for example – Male, Married, lives in CT, likes to Sail, likes to eat Sushi, and listen to Dave Matthews – and bingo your ad would appear on my page.

Facebook 100

Facebook Social Networks BtoB Digg 100

ViewPoint

DECEMBER 17, 2013

Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing.

Lead Ranking 120

Lead Ranking Marketing Management Salesforce.com Lead Scoring 120

Buzz Marketing for Technology

JANUARY 6, 2011

But he also offered to have Michael Ellis from his team to help me create the welcome tab complete with an offer of a FREE chapter of the new book Facebook Advertising for Dummies. Related posts: iPad saves the Page Advertising Business I was just reading BtoB Magazine’s latest issue and an. see photo below).

Facebook 100

Facebook BtoB Buyer Personas Landing Pages 100

Buzz Marketing for Technology

JANUARY 26, 2010

10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Tags: Advertising Content Marketing Interactive Marketing Media Mobile Online Advertising Pay Per Click Search. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got.

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

Buzz Marketing for Technology

JUNE 9, 2010

Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Tags: Advertising Branding Communications Communities Customer Lead Generation Loyalty Marketing Strategy. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Paul Gillin

DECEMBER 12, 2013

Marketing’s big miss (BtoB magazine). Repackage (BtoB magazine). Many marketers treat social or “earned” media the same way they treat advertising and direct mail, but the two forms of media are very different. These publishers eschew search optimization in favor of creating content that people want to share.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

KoMarketing Associates

MARCH 21, 2013

His article in Advertising Age discusses these fundamentals, which are: Design is the New Marketing. Citing additional Forrester research, Mullen indicates that more than half of US online adults are already annoyed by the amount of advertising they see, and 37% would rather not be contacted by brands at all. Value is the Currency.

B2B Marketing 120

B2B Marketing SEO Marketing Automation Services Ad brokers 120

markempa

SEPTEMBER 12, 2007

" Last week, I read a short BtoB article by Carol Krol that shows that this continues to be a challenge. Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). Share this on Facebook. Tweet This! Share this on del.icio.us.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Smashmouth Marketing

AUGUST 25, 2009

The target audience was Sales & Marketing job functions, from the industries of Computer Hardware & Software, Internet, IT and Tech Services, Marketing & Advertising. As a side note, a regular feature of my Smashmouth Marketing blog, which is focused on BtoB marketing and demand gen, are product reviews. Outbound Only.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Smashmouth Marketing

AUGUST 24, 2009

Mostly Inbound Mostly Outbound Both Equally Inbound Only Outbound Only The target audience was Sales & Marketing job functions, from the industries of Computer Hardware & Software, Internet, IT and Tech Services, Marketing & Advertising.

Demand 100

Demand BtoB Lead Gen Inbound Marketing 100

Industrial Marketing Today

JUNE 22, 2012

From BtoB LinkedIn group ). It leads marketers to rely too heavily on a specific and limited set of tactics, and also to place too much emphasis on the click as measurement of successful online advertising.”. Marketing keeps you in sales.” He summed it up brilliantly.

Top of Funnel 60

Top of Funnel BtoB Buying Cycle Advertising Funnels 60

Industrial Marketing Today

JULY 29, 2010

The apparent disconnect is even more telling as seen by these key findings from the study: The two traditional interruptive marketing tactics, advertising (25%) and direct (20%) are still receiving the biggest share of the budgets, indicating that marketing budgets are misaligned with the CMO’s priorities.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

The ROI Guy

SEPTEMBER 29, 2010

In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring. and creating advertising networks. and creating advertising networks. That was pretty much it.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

markempa

NOVEMBER 22, 2006

» Avoid wasting your Pay-Per-Click lead generation budget Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

MLT Creative

NOVEMBER 17, 2011

BtoB Magazine recently developed a very important webinar for B2B marketers on this topic, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketers. Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.

B2B Marketing 40

B2B Marketing Advertising Agencies BtoB B2B 40

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

The darling social network behemoth is going to be under more pressure to increase profits to match that price tag, which means they will need to up the ante in regards to its own advertising options…and that includes catering more features towards the nascent B2B social media marketing market.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

MLT Creative

NOVEMBER 28, 2011

BtoB Magazine recently presented a webinar that spoke to this phenomena, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketer.” Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.

B2B Marketing 40

B2B Marketing Advertising Agencies BtoB Skype 40

Industrial Marketing Today

MARCH 8, 2011

A recent article by Paul Gillin ( @pgillin ) and published in BtoB Online , caught my attention because it talks about how engineers can have fun while doing serious business. This is not about advertising.”. In “Who says engineers don’t know how to have fun?” The company didn’t set out to build a site for generating new leads.

Communities 60

Communities Peer-to-peer BtoB Sales Qualified Leads 60

markempa

JUNE 8, 2007

« 10 Lead Generation (Prospecting) Tips for Sales People | Main | The Physics of Trigger Events for Lead Generation » Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott Before the Internet and social media tools, companies could only communicate through the filter of advertising or media ink placed by a PR firm.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120