Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

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Marketing Insider Group

JULY 11, 2023

Sooner or later, you have to decide how to advertise online if you want to grow. Here we give seven strategies to guide your online advertising. Image Source Key Takeaways: Know your ideal buyer and their needs before you start to advertise online so you can target the right audience with tailored messaging.

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Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer. Why we care. Fuel for your marketing strategy.

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Engagio

JUNE 7, 2023

In today’s highly competitive business landscape, effective advertising strategies play a pivotal role in driving success for B2B companies. The digital age has ushered in a new era of B2B advertising, challenging businesses to find innovative ways to capture the attention of their target audience. Want to learn more?

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Leading Results Rambings

SEPTEMBER 20, 2023

In today's fast-paced digital world, businesses face an unprecedented challenge – capturing the attention of their target audience amidst a constant flood of advertisements and promotional messages.

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Bannersnack

MARCH 8, 2024

9 minutes read How can you grab the attention of your audience by making banner ads that stand out from thousands of others? By using the right advertising appeals. There are two main categories of advertising appeals you should consider: emotional appeals and rational appeals. What are advertising appeals?

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Liveintent

SEPTEMBER 20, 2021

As publishers and advertisers anticipate the demise of the third-party cookie, they’re turning to first-party data as the key to understanding and building relationships with their audiences. Here’s what they had to say about activating first-party data to improve audience targeting, engagement, and revenue.

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Digilant

DECEMBER 19, 2023

Continuing our 2024 Partner Predictions series , the Digilant team sat down with Brent Gaskamp, VP of Platform Partnerships at Oracle Advertising. What can agencies do today to prepare for deprecation as it pertains to audience targeting? “As In terms of audience targeting, what changes should advertisers expect?

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illumin

DECEMBER 4, 2023

US audiences will soon notice their Disney+ and Hulu subscriptions are one and the same. This means audiences will get all the same shows they love, just in the same place. How will this impact advertisers? The question at the top of every advertiser’s mind in times of change is: how is this going to impact my strategy?

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Navigate the Channel

NOVEMBER 21, 2023

It may be time to reach beyond your group of loyal followers and extend your message to a broader audience with a paid social program. Paid social media expands your audience beyond current followers. The key benefit of paid social media is it allows you to reach beyond the audience currently engaging with you.

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Search Engine Journal

FEBRUARY 9, 2023

Microsoft Advertising has updated its platform with several new features, including automated bidding and last-touch attribution, in-market audience segments, and conversion tracking enhancements. The post Microsoft Advertising Launches Audience Segments For Valentine’s Day appeared first on Search Engine Journal.

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Valasys

APRIL 25, 2024

Introduction to Programmatic Advertising Programmatic advertising has revolutionized the digital marketing landscape by introducing automation and data-driven decision-making into the ad buying process. It eliminates the need for manual negotiations, allowing advertisers to purchase ad space in real-time auctions.

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Martech

DECEMBER 14, 2021

Samsung Ads, a leader in advanced TV advertising, announces the 2022 rollout of its Samsung Onboarding Partner Program. The program will allow marketers access to curated audiences through data partners that include Adobe, Experian, LiveRamp, Merkle and Oracle. More partners are slated to join next year. Why we care.

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Bannerflow

DECEMBER 14, 2022

But how do you ensure you’re targeting the right audience? You can’t form a true picture of your audience based on demographic information alone. Social media and data management platforms use cookies to collect mountains of information about audiences. This guide provides a detailed overview of audience targeting.

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illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. They can be used for wider targeting, audience profiling , and cross-tracking of ads.

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Martech

DECEMBER 4, 2023

Prompt: Is using third-party audience data worth it for advertising? Answer: Using third-party audience data for advertising can be worth it depending on the specific goals and circumstances of the advertiser. After that, how you can improve prompts to get even better answers from me.

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illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. User creation is the heart of the video-sharing site’s business model, and it should be at the heart of advertisers’ strategy too. That said, YouTube can be a risky place to advertise if you don’t do it right.

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Choozle

MARCH 27, 2024

In today’s shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). With so much on the line, advertisers need to get it right. Fragmentation Woes: Challenges in CTV Advertising A major challenge facing the CTV ecosystem is fragmentation.

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Liveintent

APRIL 5, 2022

You want to run an advertising campaign targeting your ideal audience, but there are endless options and platforms to discover, onboard, build, and activate those audiences. As an advertiser, you’ve probably got lots to keep you up at night, but audience targeting shouldn’t be one of them.

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Martech

JANUARY 19, 2024

Advertisers who want to show personalized ads to consumers in the European Economic Area (EEA) must take immediate action to prevent campaign performance issues. Meanwhile, app advertisers are advised to update to the latest version of the Google App Conversion Tracking API or SDK. Why we care. Global impact. What is EU UCP?

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Liveintent

JUNE 23, 2021

Lookalike Audiences represent everything we love about advertising technology. Think about it: the solution takes a seed audience and scores it against 100s of unique attributes to build a lookalike model of people who are similar to that seed. Ready to start building Lookalike Audiences right now?

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Stevens & Tate

SEPTEMBER 20, 2023

Every business, regardless of its niche or size, relies on marketing to build brand awareness, reach a target audience, foster customer relationships, and increase sales. Digital advertising, for instance, is a form of marketing that is constantly evolving and proving to be quite effective when combined with other forms of digital marketing.

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Choozle

MARCH 20, 2024

In a world where cookies no longer reign supreme, savvy advertisers are charting new courses for success. In this blog, we explore the practical realities of this evolving landscape, spotlighting the growth of Connected TV (CTV) and audio platforms for reaching the right audience. What is Audio Advertising?

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illumin

MARCH 28, 2024

Now they must adjust to the evolving needs of consumers, making relying solely on ad revenue impossible – are audience-pay models the answer? Audience-pay models aren’t new. While publications still relied on advertising revenue to subsidize their income, it did not make up the portion of income it does today.

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Martech

DECEMBER 29, 2022

At the same time, the explosion of ad-supported connected TV (CTV) and over-the-top (OTT) services gives advertisers more options in delivering ads to consumers. Premium streamers provide the inventory, price hikes increase the audience for ads. Advertisers and their adtech partners will have to adapt in the new year.

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Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024.

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Stevens & Tate

FEBRUARY 3, 2023

Businesses are still having a lot of success with outbound marketing, especially TV advertising. People Still Watch TV While it’s true that many people (especially younger people) are spending more of their time watching streaming services, that doesn’t mean that there’s no audience to reach via TV advertising.

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Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

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Stevens & Tate

MARCH 4, 2024

Among the many advertising options available top marketers, radio ads continue to play a significant role in shaping brand narratives and reaching audiences. However, the rise of internet radio has introduced a new dimension to the audio advertising space, leading to a dynamic interplay between traditional and digital mediums.

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illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. Over-the-top ads let marketers effectively target audiences through data collection.

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illumin

DECEMBER 1, 2023

If you want to yield the best advertising results, then Programmatic advertising is the most effective way to do it. Programmatic ads do away with “hit or miss” results and are a more reliable and efficient way of advertising. This trend grew in popularity in 2023 and will continue to grow in importance next year.

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Martech

DECEMBER 6, 2023

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). Additionally, the audience consuming such content is unlikely to align with your intended target demographic, leading to an inefficient use of advertising budget, time, and resources. New capabilities. Get MarTech! In your inbox.

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readwrite

APRIL 30, 2019

All brands are looking to engage more closely with their target audience and existing customer base. The post Invoking Emotional Advertising to Engage Your Audience appeared first on ReadWrite. The post Invoking Emotional Advertising to Engage Your Audience appeared first on ReadWrite.

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Bionic

MARCH 11, 2024

Advertising has always had a swivel chairing problem. Digital advertising made it worse. In today’s world of digital advertising, you have to work with many different ad platforms to deliver the placements in your media plan. The Proliferation of Advertising Platforms It seems like every day there’s a new advertising platform.

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Martech

OCTOBER 19, 2022

Programmatic advertising gives you all those good, actionable insights into campaign performance. It does this while letting you target your ads to exactly the audience you’re looking for. So here’s what you need to know about programmatic advertising. Table of contents What is programmatic advertising?

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QuanticMind

JULY 7, 2023

Then again, advertisers aren't most people. For digital advertisers looking to rock their holiday campaigns this year, a bit of planning amidst the summertime fun can go a long way in setting those campaigns up for success. For digital advertisers, this means it is essential to plan proactively for holiday campaigns.

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Stevens & Tate

OCTOBER 18, 2023

Selecting the right advertising agency can significantly influence the success of your marketing endeavors. Consequently, forging partnerships with suitable agencies can enable you to efficiently engage your intended audience, foster brand recognition, and generate sales.

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