Marketing Insider Group

MAY 16, 2023

Are you happy with the idea of replacing human-generated content with mundane marketing material generated by robots? AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube.

SEO 225

SEO Lead Ranking Content PR 225

Navigate the Channel

NOVEMBER 21, 2023

It allows you to widen the net and generate new followers, fans, clicks to your website, etc. Research tells us the top two social media platforms for farmers are Facebook and YouTube, let’s look a little deeper at how a paid social media effort on those platforms may support your communication efforts.

Paid Content 122

Paid Content Paid Social Agency Social Media Advertisements 122

Only B2B

FEBRUARY 23, 2022

Even with these similar characteristics between the US and the rest of the globe, there’s something you should know before expanding your business internationally: Lead generating services may not work in new markets in the same manner that they do in the United States. Is The United States Ahead Of The Game In Terms Of Lead Generation?

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Webbiquity

JUNE 20, 2023

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 TikTok, Instagram, or YouTube) is a good idea when it comes to ensuring deliverability and views. #5

Webinar Metrics 314

Webinar Metrics Demand Work Management Video Marketing 314

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: Bandwatch. Source: HubSpot.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

Digilant

APRIL 1, 2020

As Americans are staying home, they’re watching more and more videos on platforms like Netflix, YouTube, Hulu, and Amazon Prime Video. New to YouTube advertising? Why YouTube? YouTube is the world’s second largest search engine and second most visited site after Google. Source: Bandwatch. Source: HubSpot.

Youtube 52

Youtube Television marketing Mobile Advertising Click Rate 52

PureB2B

JUNE 20, 2022

If you’re struggling with B2B lead generation, you’re not alone. Most marketers can sympathize; 61% consider generating leads to be their biggest challenge. So, what can marketers do to generate some additional fodder for a pipeline that’s constantly hungry for leads? A/B testing has several benefits for lead generation.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Generation 62

SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. That means publishing your video to both YouTube and your website, but linking to your website rather than YouTube when appropriate.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Martech

OCTOBER 27, 2023

This is TikTok’s first CRM lead generation collaboration. TikTok is tied in second place with Instagram and YouTube, with 16% of marketers citing it as having the best ROI, according to one study. This has the potential to help lower customer acquisition costs for small and medium-sized businesses. Why we care.

Lead Gen 124

Lead Gen Hubspot CRM Peer-to-peer 124

B2BMarketing.net

APRIL 18, 2024

Podcasting is a powerful tool for building relationships that can eventually lead to revenue generation. Effective lead generation Podcasts in B2B can serve multiple goals. Starting from brand awareness, where industry experts discuss prevalent problems, to becoming a demand generation tool.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

What techniques and approaches will help you generate a consistent stream of leads this year and beyond? In this blog, I’ll share five simple lead generation methods and the techniques that will help you generate new customers over time. Did you know that YouTube is the second largest search engine in the world?

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Martech

MAY 23, 2024

This is further compounded by the growth of podcasting and the popularity of YouTube, both of which lead with humans at the forefront — and unique content at the center of it all. These will further boost mediums that help with thought leadership, and will help drive expert conversations for your brand. This is certainly true.

Marketing AI 115

Marketing AI Budget Programs Thought Leadership Landing Pages 115

Marketing Insider Group

OCTOBER 21, 2021

The second bug trend is AI-generated content. You may not know this but publications like the Washington Post and others have been using AI to generate templated content (think sports scores and highlights, or crime reports) for more than 2 years. We will begin to realize the opportunity of an AI-driven content marketing strategy.

Marketing AI 354

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 354

Webbiquity

FEBRUARY 28, 2023

Make sure to ask the right questions to find out how to design, for example, the most compelling YouTube Ads for your audience. As digital channels continue to evolve, video content is emerging as a powerful medium for B2B brands looking to stand out in the crowded eCommerce landscape.

eCommerce 276

eCommerce Marketing AI B2B Marketing Trends 276

Adobe Experience Cloud Blog

MARCH 26, 2020

We’ve seen Generation Z coming for a while. Who is Generation Z? Generally speaking, these are the basic criteria and oversimplified stats for defining the iGeneration, or Generation Z: Born between 1995 and the 2010s. Gen Z is a digital- and mobile-native generation. Where do they hang out? Most raised by Gen X.

Planning 174

Planning Paid Search Agency Work Management Social Media 174

seo.co

MARCH 28, 2021

By learning how to generate and manage these leads, you can accelerate your results. You probably have a pretty decent idea of what actually constitutes a lead, but before we dig into lead generation too deeply, let’s clear the air. 5 Tips for Generating Top-of-Funnel Leads. Create a Podcast or YouTube Channel.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

Sharpspring

NOVEMBER 17, 2021

Youtube is one of the largest marketing channels out there with two thirds of shoppers using it to find and evaluate things to buy. So how to optimize your video content to turn it into an effective marketing medium? Step 3: Upload Your Video to Youtube. Youtube is a discovery platform of its own. Youtube ranks well !

Video Marketing 127

Video Marketing SEO Optimization Youtube 127

Content Standard

FEBRUARY 4, 2016

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). carries and manipulates the message (Shakespeare), the medium becomes the message.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

KoMarketing Associates

AUGUST 26, 2020

LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 41% of marketers think video is THE best content format for building relationships that generate leads. But maybe you knew all that already. Product videos.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing & Strategy 209

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. And of course, narrative has been a medium of communication for as long as the human mind could comprehend a story.

Content Marketing 205

Content Marketing Work Management Paid Search Agency Marketing Management 205

seo.co

MAY 15, 2023

For example, content quality, relevance, and uniqueness may become even more important than they already are, since Bard will be able to generate high-quality content that meets these criteria, without ever having to click, which has been a purposeful search engine algo trend for some time.

Long Tail Marketing 104

Long Tail Marketing Marketing AI Top of Funnel Lead Ranking 104

Marketing Insider Group

AUGUST 27, 2019

As an international keynote speaker , I’ve seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little fear of missing out. Just look at the hype that was generated around the teasers for each season of Game of Thrones before it started.

Planning 100

Planning Content Marketing Generation Content 100

Mailmunch

MAY 20, 2021

When it comes to lead generation, it is crucial to use and employ different platforms and techniques. billion people use social media worldwide, making it the perfect channel for businesses to reach and generate leads. Let’s delve deeper into how you can leverage social media for effective lead generation. .

Social Media 53

Social Media Lead Generation Generation Lead Scoring 53

Hubspot

APRIL 6, 2020

You can get generate traffic through content aggregators , social media posts, social bookmarking , or reciprocal sharing sites. Below, let's review the top blog promotion sites you can use to generate traffic and conversions. Medium is an online publishing platform where you can post your blogs. With Pocket, they can do that.

Promotion 93

Promotion Aggregators Advertising Mediums Youtube 93

Content Standard

FEBRUARY 4, 2016

The Medium Is the Message. Canadian social theorist and philosopher Marshall McLuhan’s most famous quote is “The medium is the message.” the medium. So, the light bulb is the medium that manipulates the message (the room). carries and manipulates the message (Shakespeare), the medium becomes the message.

Advertising Mediums 40

Advertising Mediums Content Youtube High Quality Lead 40

Spiralytics

MAY 30, 2024

Video sharing and streaming platforms Video sharing and streaming platforms like Youtube and TikTok allow users to watch, upload, and share videos on the internet. Drive website traffic, generate leads, and boost conversions through strategic ad campaigns and compelling CTAs. YouTube Penetration rate: 61.4%

Social Media 62

Social Media Media Paid Search Agency Advertising Agencies 62

Webbiquity

MARCH 2, 2021

As CMI notes, when events are viewed as a medium for content marketing, they are second only to email in terms of effectiveness. So how can you generate a higher return on the money spent creating event-related content? Both can help you reach new buyers, educate them about your solutions, and generate leads.

Event Marketing 275

Event Marketing ROI Multi-Channel Advertising Agencies 275

Contently

JULY 26, 2022

To generate digital word of mouth, the brand added user comments to its online content, providing insight into both its customer base and its product. Because podcasts can feel casual and unrehearsed, they’re a great medium for dispatching information. What does that look like in fintech? Showcase your team.

Word of Mouth 194

Word of Mouth Marketing & Strategy Paid Search Agency Content 194

Zoominfo

JANUARY 21, 2019

Top B2B Lead Generation Statistics for 2018. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. Ready to learn more about the state of B2B lead generation?

Planning 164

Planning Work Management Zoominfo Storytelling 164

Navigate the Channel

JANUARY 8, 2024

It also boosts lead generation when it motivates users to step into the experience, Marketing Insider Group. Video is also a versatile medium for conveying informational and educational content. It’s a dynamic, engaging and versatile medium that has redefined the way brands communicate with their audiences.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Hubspot

FEBRUARY 4, 2021

It's why we've invested in publishing blogs, courses, ebooks, templates, and videos that help generate millions of visits to HubSpot every month. We believe that the next generation of software companies will invest in media that earns the attention of their audience. We can't stop there, though.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

Convert

APRIL 7, 2021

We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. In 2020, we started hosting more live events over at Uscreen’s YouTube channel. Video proved a strong case as a revenue generator in 2020. Optimizing YouTube Videos to Go Viral During the Holidays.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

Webbiquity

JUNE 1, 2021

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Pro tip: You could use a subtitle generator to ensure that your audience can watch your video without sound. Happyscribe’s subtitle generator enables you to add subtitles to your videos in minutes. Is it optimized for experience?

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

Varicent

MAY 17, 2018

on lead generation with social influencers. If you onboard an influencer and they have a fantastic YouTube channel and they're producing shows weekly, it makes sense to include them in some sort of video marketing rather than force them into a whitepaper or a medium that might not be their strength.

Lead Generation 75

Lead Generation Generation Lead Scoring Lead Ranking 75

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Contently

APRIL 4, 2023

Experiment with new content mediums , like posting videos on YouTube or creating podcasts. Dashword : Save time creating content with free AI-generated content briefs. Now is the time to tap into new audiences by tailoring your content marketing approach or tweaking your offerings.

Top of Funnel 197

Top of Funnel Budget Programs Content Marketing Marketing Management 197

Vidyard

AUGUST 13, 2015

This week we want to talk about something that is near and dear to our hearts – generating leads with your videos. In YouTube, this takes the form of YouTube Annotations, which you can use to direct viewers back to your landing page. First off, adding calls-to-action to your videos. Next up is email gates.

Lead Generation 61

Lead Generation Video Marketing Lead Scoring Lead Ranking 61