Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. Storytelling is so much bigger than marketing.

Storytelling 165

Storytelling Business Fulfillment Case Studies 165

Seismic

MARCH 4, 2021

The best companies today are great storytellers. B2B brands also connect with buyers on an emotional level—there’s just more than one buyer and they’re often convinced using stories and data. . Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer.

Storytelling 52

Storytelling Ad Building Marketing Analytics Tools Blast Campaigns 52

Bluetext

JULY 31, 2020

In recent years, leading branding firms and marketers have used brand storytelling to create interactive and empathetic experiences for users throughout their purchase journey. Although popular with many B2C companies, brand storytelling in the B2B world is not only possible but encouraged! Hewlett Packard. Contact Us!

Storytelling 32

Storytelling Brand Identity Branding B2B 32

Integrated B2B

MAY 28, 2019

In Denmark, small- to medium- sized B2B companies are emerging as sustainability superheroes through storytelling. In a market where the Sustainable Development Goals are hot, how can companies use storytelling to gain a competitive edge and bolster partnerships? Sustainability storytelling step by step.

Storytelling 71

Storytelling Marketing Management Advertising Agencies Differentiation 71

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Storytelling in marketing involves crafting narratives that resonate with the audience. For good B2B examples, go here. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 99

B2B Marketing Video Marketing B2B Thought Leadership B2B 99

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. Marketers are embracing the medium to produce several different types of videos including branding, customer education (explainer videos, tutorials), thought leadership, and client testimonials.

Top of Funnel 237

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 237

Content Standard

MARCH 12, 2024

In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences. In fact, a Power of Provocation report shows that 91% of execs want B2B brands to show provocative, challenging, and forward-thinking perspectives.

Media 94

Media Brand Identity Branding Storytelling 94

Marketing Insider Group

NOVEMBER 23, 2023

In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. What’s going on here is that marketers have become storytellers and concept creators. There is no difference really.

Content Marketing 213

Content Marketing Work Management Paid Search Agency Marketing Management 213

Bluetext

APRIL 29, 2021

In the ever-growing B2B market , you want your brand to stand above the rest. What if I told you that your market standing could be improved significantly through brand storytelling. Why Is Brand Storytelling Important For Me? Another great example of brand storytelling is Trusona. Easier said than done, right?

Storytelling 26

Storytelling Paid Search Agency Brand Identity Branding 26

Circle Studio

APRIL 28, 2022

It can communicate a B2B firm’s values and what they stand for, their services and offerings, and the value they can offer their clients and prospective clients by meeting their needs. It is important to distinguish between the mediums and acknowledge that a one-size-fits-all approach doesn’t work when it comes to copywriting.

B2B Marketing 78

B2B Marketing Work Management B2B Marketing Management 78

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaigns? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Most importantly, it hits the B2B marketing KPIs the company is looking for. Revenue is always a good B2B marketing KPI to look at.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Directive Agency

JULY 31, 2023

What Are Great B2B Marketing Campaign Examples? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Most importantly, it hits the B2B marketing KPIs the company is looking for. Revenue is always a good B2B marketing KPI to look at.

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Heinz Marketing

APRIL 9, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. The post B2B Reads: Price Wars, Subscriptions, & Visual Content appeared first on Heinz Marketing. Five Ways To Prepare For Hybrid Customer Engagement.

Pricing 103

Pricing Price B2B Content 103

Zoominfo

AUGUST 1, 2018

While B2C brands have embraced VR/AR on a large scale, B2B marketers have been slower to adopt this new technology. But, VR/AR is already making its impact on the B2B world, and will only continue to grow more prevalent in the coming years. But, here are a few of the most important benefits for B2B marketers: 1. Keep reading!

B2B 154

B2B Zoominfo B2B Sales B2B Marketing 154

Integrated B2B

OCTOBER 1, 2018

Monitor Deloitte’s Camilla Marie Thiele shares her perspective on why business innovation is important for the sustainability agenda and how storytelling can inspire other companies to follow. Storytelling matters. The post Deloitte: Storytelling boosts sustainable innovation appeared first on IntegratedB2B by cylindr BBN.

Storytelling 40

Storytelling Work Management Advertising Mediums Act-On 40

Exo B2B

JUNE 26, 2023

You’ve probably heard a lot about B2B content marketing. In your small or medium-sized business, you’re probably wondering how. According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

KoMarketing Associates

MAY 16, 2018

These findings reflect consumers’ enthusiasm for the dynamic storytelling which original video programming delivers in spades, and the power of the medium to deliver strong ROI. B2B Marketers and the ROI of Video Content. B2B marketers, in particular, remain dedicated to video content.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers – especially if you work for an industrial company. Coffey : I’m a career-long B2B marketer but my education was as a writer.

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Marketing Insider Group

MARCH 16, 2021

It’s an interruptive medium and is an outbound approach to brand promotion. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. You can put these ads where you think your buyers are online or on other mediums.

Advertising Agencies 326

Advertising Agencies Advertisements Advertising Paid Search Agency 326

Contently

FEBRUARY 28, 2023

Audio stories are different from any other medium for this very reason. They found the following brand awareness lift based on industry: Retailers: 79% B2B: 77% Consumer goods: 63% Pharmaceuticals: 37% Automotive: 30% Telecommunications: 26% Insurance: 24% What makes a good podcast? The rumble of traffic. The buzz of a bee.

Marketing & Strategy 195

Marketing & Strategy Marketing Strategy Content Marketing B2B Thought Leadership 195

Bluetext

MARCH 26, 2021

You’ve been researching for hours and finally come across the perfect blog post – one about why brand storytelling is critical in cybersecurity (hint: you’re reading it). Sit back, enjoy a warm cup of coffee, and keep reading to learn more about the importance of brand storytelling through some of our favorite examples in cybersecurity.

Storytelling 26

Storytelling Brand Identity Branding Paid Search Agency 26

Marketing Insider Group

OCTOBER 21, 2021

Before the pandemic startup founders and B2B SaaS marketers would first consider buying social media ads in order to grow their business. AI will tell us what to create, but our best storytellers are our existing employees from across the business. Now, they are doubling down on content marketing. But that future may not be far off.

Marketing AI 359

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 359

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

sagefrog

JANUARY 24, 2024

For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. This year, we made history with 2400+ responses and turned them into actionable data on the top B2B marketing trends for the year. Explore the top priorities defining B2B marketing success in 2024.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Zoominfo

JANUARY 21, 2019

Top B2B Lead Generation Statistics for 2018. Millions of companies crowd the B2B universe, vying for the same share of business. There will always be prospects who need B2B products or services. What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. Keep reading.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Integrated B2B

SEPTEMBER 20, 2018

The SDG Accelerator programme supports small- to medium-sized Danish companies in creating new solutions to positively impact the Sustainable Development Goals (SDGs). Why target small- to medium-sized companies? Furthermore, small and medium companies are very agile, adding a layer of flexibility and boldness to the mix.

Storytelling 40

Storytelling Paid Search Agency Advertising Mediums Forecasting 40

BOP Design

FEBRUARY 24, 2020

Do you wonder what it takes to be a successful B2B marketing writer or even what to look for in a writer that you’d like to work with? In the last 10 years of my 20+ years in marketing and sales, I’ve worked with 100+ writers on various B2B content marketing projects. Storytellers. Adaptability. A Journalistic Approach.

B2B Marketing 68

B2B Marketing B2B Copywriting SME 68

sagefrog

JANUARY 24, 2024

For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. This year, we made history with 2400+ responses and turned them into actionable data on the top B2B marketing trends for the year. Explore the top priorities defining B2B marketing success in 2024.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Oktopost

AUGUST 26, 2019

So, why are B2B marketers lagging behind? One obvious answer is that traditionally, B2B marketers are, well, traditional. For most traditionalists, video doesn’t work for for B2B marketing for two reasons. The second caveat to B2B video marketing is ROI. Video is Just the Medium. About Video Marketing.

B2B Marketing 112

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 112

Zoominfo

NOVEMBER 12, 2018

As with any popular new medium, businesses are jumping on the podcast bandwagon. Check out the following quotes about the art of podcasting and how to use this new medium as part of your content marketing strategy. The B2B Marketer’s Guide to Podcasting. But, simply having a podcast offers little benefit to your business.

Business 223

Business Zoominfo Advertising Mediums Broadcasting 223

Valasys

NOVEMBER 7, 2019

Storytelling has been amongst the most effective ways of content creation & distribution for B2B marketers. Along with the visual storytelling, of late the form of oral storytelling has seen upsurge as is evidenced by B2B podcast stats. population, listen to podcasts regularly.

B2B Marketing 55

B2B Marketing Marketing Management Broadcasting B2B 55

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. So why can’t the same be said about most B2B organisations? So why can’t the same be said about most B2B organisations? Why is storytelling important for B2B companies?

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. So why can’t the same be said about most B2B organisations? So why can’t the same be said about most B2B organisations? What are some key storytelling techniques?

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

KoMarketing Associates

JANUARY 8, 2019

Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. Data, while not necessarily creative, is a crucial part in how your B2B marketing creates the content and stories that it decides to tell its target audience. Discover Trends of What People Like.

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52