PureB2B

NOVEMBER 26, 2019

The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is ranked depending on how long people stay on the landing page. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics.

Landing Pages 62

Landing Pages Conversion Top of Funnel Lead Scoring 62

Unbounce

OCTOBER 31, 2018

B2B products and services can be difficult to fully capture on a landing page—we know from experience. Whether it’s defining your conversion goal, ordering your page sections, or writing copy that resonates, it’s not always a walk in the park. We found PIM on Cloud’s long-form landing page does this really well.

Landing Pages 108

Landing Pages Digital Asset Management Examples Work Management 108

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. The same rules apply as before: make sure you are honest, especially if you are mentioning yourself on the list. Affiliate sales support independent publishing.

Top of Funnel 314

Top of Funnel Marketing Strategy Marketing & Strategy Planning 314

Webbiquity

MARCH 17, 2017

What is a Sales Funnel? Sales funnels are everywhere. Prospective purchasers don’t see the funnel, but rather an interactive brand, an awesome product, or the long awaited solution they need. This is the power of a sales funnel that’s ultimately designed to get sales. Guest post by Katrina Manning.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

KoMarketing Associates

APRIL 9, 2019

SpyFu can show you detailed information about your competitors’ SEO and pay per click campaigns, including keywords , estimated spend, estimated traffic, and even the ads they’ve run. organize your keywords into ad groups more effectively. research your competitors’ keywords and ads. Facebook Ads Library.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” Engagement and Conversion Issues Don’t rely on generic conversion funnels. Create personalized landing pages.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. As a rule, it should focus on the personas you are targeting and address their pain points, while illustrating how your product or service can fix their problem.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

PureB2B

JANUARY 2, 2020

9 Ways to Increase Landing Page Conversions. The landing page is a key piece of the puzzle for both SEO and sales funnels. For SEO, Google Brain ranks your page depending on how long people stay on the landing page. However, on the landing page, everything depends on the company itself.

Landing Pages 48

Landing Pages SEO Paid Search Agency Top of Funnel 48

Unbounce

OCTOBER 18, 2021

Great marketing campaigns stand out when brave marketers take chances and play by their own rules to get ahead in the game. Then we’re not even mentioning an increasingly competitive continuing education industry —an added challenge since allWomen only speaks to about half of potential students as their competitors do.

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

SmartBug Media

MARCH 11, 2021

In the inbound marketing world, you likely understand the importance of a landing page to help convert visitors into leads. But perhaps you haven’t thought about how a thank you page could be considered a landing page’s partner in crime. Here’s how to use thank you pages to increase your lead conversions.

Conversion 98

Conversion Landing Pages Lead Ranking Lead Scoring 98

Optinmonster

DECEMBER 5, 2022

You’ve probably heard of an email marketing funnel, but are you wondering how to build one and what all the fuss is about? Email marketing funnels are a super effective way to turn casual website visitors into loyal customers. It’s not magic, but with our ultimate guide, email funnels can be simple.

Top of Funnel 74

Top of Funnel Marketing Funnels Email Marketing Conversion 74

Hubspot

DECEMBER 2, 2019

Evolution of the Funnel. We're all familiar with the traditional linear funnel. Over the last several years, we've moved from the linear funnel to the looping decision journey, which has four phases -- awareness, consideration, purchase, and up-selling (or cross-selling). or impede me? Will it be short-form or long-form?

Top of Funnel 100

Top of Funnel Webinar Metrics Rules Lead Ranking 100

SmartBug Media

MAY 27, 2020

One of the easiest ways to bring users back into the funnel and have an optimal CAC is by utilizing retargeting (called remarketing in the Google Ads platform). You can leverage the Google Ads display network or Facebook Ads to do this. On the Google Ads side, you can utilize remarketing lists for search ads (RLSAs).

Acquisitions 98

Acquisitions Cost Landing Pages Advertising Funnels 98

Salesforce Marketing Cloud

JANUARY 29, 2024

A simple way to do this is adding your subscriber’s name to the subject line, along with content relative to their preferences. Once you have your greeting in place, you can set up delivery time for subsequent emails and targeted content, guiding leads through your specific sales funnel. What are some common email list mistakes?

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Hubspot

MAY 30, 2019

Google Ads specifically has increased its revenue from year to year. Marketers know that properly investing in PPC can result in nearly guaranteed ad placement in search engine result pages. Identify, build, or refine your campaign's landing pages. Create ads based on what you've determined in the above steps.

PPC 101

PPC Template Work Management Marketing Management 101

Unbounce

JULY 22, 2021

When it comes to building landing pages, you’re not doing it for the journey, are you? Smart Builder is our new AI-powered landing page builder that uses over 10 years of data (that’s 1.5 Build a Landing Page With the Team You Never Had. Hmm, yeah, not exactly someone with conversion rates top of mind.).

Top of Funnel 145

Top of Funnel Landing Pages Work Management Marketing Management 145

ConvertKit

JULY 14, 2021

Adding a subscriber's name in your email's subject line or greeting is an excellent tactic to experiment with personalized emails. How to do it in ConvertKit : Adding a subscriber name is as easy as pasting a “shortcode” in your email. Guess who just added new tour dates? Add custom fields on landing pages and forms.

Personalization 139

Personalization Landing Pages Top of Funnel Business 139

KoMarketing Associates

AUGUST 7, 2018

You tested whether adding a testimonial or a trust certificate might help. After you’ve maxed out the performance of all the little elements on your website or in your sales funnel, is that as far as you can go? What can you cut from: landing pages. It applies to elements on a landing page, and to editorial calendars.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

Martech

JANUARY 25, 2022

That means that touches are more generic and more impersonal than ever before,” she added. As a result, her inbox may be “filled with generic and impersonal touches that were automated based on some segmentation rules around her persona.”. Create personalized landing page experiences. Source: Nina Butler.

Personalization 84

Personalization Top of Funnel Landing Pages Paid Search Agency 84

ClickZ

JANUARY 22, 2020

Holding a marketshare of 30%, the inbound marketing and sales software provides web analytics, landing page, social media marketing, search engine optimization and content management. Uses keywords to optimize blog posts and the landing pages. Perfect for: Content Marketing. Support is available online and 24 X 7.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Enterprise Management Marketing AI 144

KoMarketing Associates

JULY 2, 2020

It gives marketers room to create more engaging, more distinctive creative… and that usually translates into better return on ad spend. And honestly, a lot of the marketers who are advertising are paying to promote ad creative that is just unnecessarily bland. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Directive Agency

SEPTEMBER 12, 2023

Depending on the demand for your product, Google ads are an excellent option. As a performance marketing agency, we have this unique opportunity to look across hundreds and thousands of Google ads accounts. A common mistake is heavily relying on target audiences with Google Ads.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Directive Agency

SEPTEMBER 12, 2023

Depending on the demand for your product, Google ads are an excellent option. As a performance marketing agency, we have this unique opportunity to look across hundreds and thousands of Google ads accounts. A common mistake is heavily relying on target audiences with Google Ads.

Paid Search Agency 52

Paid Search Agency Cost Per Click Google Ads 52

Anyword

MAY 21, 2021

Ever heard of the “three second rule”? You have about three seconds to grab the attention of new landing page visitors before they click away. But you don’t just put some rectangle somewhere on the page that says “buy me.” Then rinse and repeat until you get the best conversion scores per page.

Conversion Rate 96

Conversion Rate Conversion Lead Scoring Lead Ranking 96

Binary Demand

MARCH 1, 2024

With AI, businesses can understand when specific job titles interact with ads, visit websites, and show interest in demos, enabling them to optimize marketing strategies with precision. Since marketing content is the main way potential customers find your company, as a B2B marketer, you always create blogs, ebooks, ad copy, and more.

Ideal Customer Profiles 97

Ideal Customer Profiles B2B Marketing Enterprise Management Marketing Automation Services 97

Scoop.it

DECEMBER 28, 2023

Imagine a scenario where your business is trying to convert consumers in the bottom stages of the sales funnel. But, content marketers must understand that a segment of their target audience is in the bottom stage of the sales funnel, ready to convert. This will be essential in convincing buyers to invest in your products.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Sharpspring

JULY 15, 2021

With the help of SharpSpring Ads’ powerful AI. You can check out the full Convive Wines case study for all the details — and get inspired below on how to use retargeting ads for your business to level up your own marketing strategy. Using Retargeting Ads for Your Business. How Retargeting Ads Work.

Paid Search Agency 114

Paid Search Agency Top of Funnel Ads Funnel Advertising 114

Brightedge

MAY 16, 2021

He reminds us that over-reliance on ad spending is for lazy marketers. Download the content funnel mapping checklist. Download a Content Funnel Mapping Checklist to help you deliver your message to your prospects and customers. The rules of digital marketing are constantly changing.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Optinmonster

MAY 4, 2021

Whether your site gets traffic through pay-per-click ads, organic traffic, or social media, you’ll find the right promotional idea for you. And adding these to your campaign couldn’t be easier. But you can also decide exactly when and where it should appear with OptinMonster’s targeting rules.

Promotion 99

Promotion Budget Programs Tools Landing Pages 99

KoMarketing Associates

FEBRUARY 27, 2018

You can learn a lot from a company’s landing pages. First of all: Do they have any landing pages at all? Even a few years ago, only 67 percent of medium-sized companies used any landing pages (!). And only 48 percent built a new landing page for each marketing campaign. And that’s smart.

Landing Pages 244

Landing Pages Optimization Effectiveness Adwords 244

NuSpark Consulting

MARCH 5, 2017

As an experienced marketing executive, you understand the importance of being visible on search engines; whether it’s via 1 st page organic listings, or as an ad that serves based on a prospect’s query. Negative keywords within a query prevent your ad from showing for that query that includes the negative. Lower Your Bids.

Cost Per Click 100

Cost Per Click Adwords Cost Marketing Management 100

Unbounce

MAY 17, 2022

Too many conversion-happy marketers race to split test poor hypotheses and arbitrary landing page elements before setting their landing page foundation first. There are marketing rules you never want to break (if you want successful tests) and I’m going to share exactly how KlientBoost gets there.

Landing Pages 145

Landing Pages Rules Paid Search Agency Multi-Channel 145

Hubspot

MAY 18, 2015

When it comes to optimizing your landing pages, complacency and assumption are your worst enemies. Proven landing page techniques are commonly practiced for a reason, but what works for 90% of websites won’t automatically work for yours. Here are seven landing page “best practices” you should be challenging on your site.

Landing Pages 28

Landing Pages Design Top of Funnel Tactics 28

Unbounce

JANUARY 26, 2021

Just look at your landing pages. What opportunities would they see on your landing pages? The first step was to find a landing page—a good one, so that we can find opportunities instead of just focusing on the basics. How would the pros rethink your landing page? From there it was simple.

Landing Pages 145

Landing Pages Optimization Paid Search Agency Lead Ranking 145

Optinmonster

MARCH 16, 2021

Do you want to learn how to master retargeting ads for Shopify to drive more sales at a lower cost? Ad retargeting is one of the most efficient ways to grow your business. So, today, we’re going to explain 3 actionable strategies for optimizing your retargeting ads for Shopify. How to Set Up a Facebook Pixel. No worries.

Ads 80

Ads Terms and Conditions Cost Per Click PPC 80

SmartBug Media

AUGUST 24, 2022

If you're like most people, you start at the top of the search results page. The top four results are ads for specific stores selling refrigerators, but that's not really what you’re looking for quite yet. A landing page. A form (located on the above-mentioned landing page). A thank you page.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Envy

AUGUST 18, 2020

We’ve all been there: Crafted our content plan to include a remarkable eBook, meticulous landing page and paid ads to die for. You’ll need KPIs to track every stage of your ABM funnel. Blend touchpoints like blog content, paid ads, personalized email and text messaging, and multi-touch SDR strategies.

Ideal Customer Profiles 114

Ideal Customer Profiles Account Based Marketing ABM ROI 114