Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Liveintent

MARCH 23, 2021

You, a potential customer, see the ad and the inviting CTA that reads, “Save 20% now.” ” You excitedly click the ad to learn more, but instead of landing on a page with a coupon code, you land on the toy section of their website. Read on for the keys to making your landing page irresistible.

Landing Pages 127

Landing Pages Lead Scoring Lead Ranking Top of Funnel 127

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Hubspot

JANUARY 6, 2021

A landing page is a standalone website page dedicated to a specific marketing campaign that is meant to convert site visitors into leads. Landing pages typically offer visitors something that they may be interested in, like an Ebook or a free trial, in exchange for contact information.

Landing Pages 101

Landing Pages Stats Conversion Rate Lead Scoring 101

Unbounce

DECEMBER 10, 2019

” Pictured: A typical SaaS marketer workin’ the lead-gen funnel. For instance, if you have core assets (like a webinar, newsletter, or demo page) that you routinely drive prospects to, you can make these work year-round by creating some landing pages that run on auto-pilot. Turns out, there is a better way.

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

PureB2B

NOVEMBER 26, 2019

The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is ranked depending on how long people stay on the landing page. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics.

Landing Pages 62

Landing Pages Top of Funnel Conversion Lead Scoring 62

PureB2B

NOVEMBER 26, 2019

The landing page is a key piece in the puzzle for both SEO and sales funnels. For SEO, it’s common your page is ranked depending on how long people stay on the landing page. For sales funnels, the landing page is the first part of the funnel that the company controls the analytics.

Landing Pages 62

Landing Pages Conversion Top of Funnel Lead Scoring 62

Unbounce

MAY 15, 2019

I just Googled your solution, clicked your ad, and I’m on your landing page. But while you’ve been following cosmetic “best practices” to tune up your landing page, you’ve been ignoring the most critical factor in conversion rate optimization: me. Your ad promised me something you didn’t deliver.

Landing Pages 112

Landing Pages Lead Ranking Sales Qualified Leads Click Rate 112

Hubspot

JUNE 4, 2019

Yes, marketers, we’re talking about landing pages. Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. Sometimes, you might go through rough patches where you wonder why landing pages exist. Squeeze Page. Squeeze Page.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

Valasys

NOVEMBER 27, 2019

Optimizing the landing pages isn’t an overnight task. Employing the SEO best practices for Landing Page optimization (LPO) optimizes the landing pages for search engines – assimilating features that make the pages particularly appealing to the algorithms. What is an SEO Landing Page?

Landing Pages 66

Landing Pages Practices Optimization SEO 66

ConvertKit

JANUARY 17, 2020

That's where your webinar landing page comes in. A well-crafted landing page can mean the difference between a packed house and an empty room. There's a lot of work that goes into a successful webinar—but creating a webinar landing page that converts doesn't have to be complicated. It's a win-win.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

KoMarketing Associates

MAY 25, 2022

If you haven’t considered using Google Ads for lead generation, you’re missing out on one of the most effective, scalable B2B lead generation magnets. . Does Google Ads Work for B2B? . According to WebFX, the average conversion rate for Google Ads is 75%. How to Target a B2B Audience on Google Ads.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Unbounce

OCTOBER 31, 2018

B2B products and services can be difficult to fully capture on a landing page—we know from experience. Whether it’s defining your conversion goal, ordering your page sections, or writing copy that resonates, it’s not always a walk in the park. We found PIM on Cloud’s long-form landing page does this really well.

Landing Pages 108

Landing Pages Digital Asset Management Examples Work Management 108

ConvertKit

NOVEMBER 8, 2019

Optimizing a landing page for SEO to bring in organic traffic is slightly trickier than ranking a blog post. When creating a page with landing page software, the goal is to lead visitors to a call to action and ensure that they follow through. Here’s how to approach optimizing your landing page for SEO.

Landing Pages 53

Landing Pages Optimization SEO Lead Scoring 53

QuanticMind

MARCH 6, 2019

It’s well established that landing page design impacts many facets of an SEM program’s success. While we’ve previously discussed how to optimize overall design to secure more leads , ensuring your landing page is aesthetically pleasing and clearly articulates your message is only one piece of the puzzle.

Landing Pages 40

Landing Pages PPC Efficiency Cost Per Click 40

Directive Agency

OCTOBER 11, 2019

With consumers making purchasing decisions online, one of the most critical factors that affect where they buy from is their PPC landing page experience. This is due to the psychology behind the offer, messaging, and overall design of the page. Below are 15 different examples of highly-effective PPC landing pages.

Landing Pages 55

Landing Pages Ideal Customer Profiles PPC Top of Funnel 55

FunnelEnvy

DECEMBER 26, 2023

Helping simplify the overwhelm is where Funnel Envy can help. Poorly Designed Landing Pages Landing pages play a vital role in converting visitors into leads. However, many B2B websites suffer from poorly designed landing pages. A well-designed landing page should be clear, concise, and compelling.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. What about results? Image: CMO Survey.

Marketing Budget 276

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 276

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. So, why start from the bottom in B2B?

Top of Funnel 107

Top of Funnel SEO B2B Paid Search Agency 107

Webbiquity

OCTOBER 1, 2019

Start by creating more relevant lead magnets. Every time you offer a lead magnet that doesn’t mesh with the topic or add value to the blog post or the landing page it is served on, you lose the opportunity to generate new leads. Provide contextually-relevant lead magnets. Match your lead magnets to blog posts.

Email Marketing 215

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 215

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates.

Top of Funnel 314

Top of Funnel Marketing & Strategy Marketing Strategy Planning 314

Webbiquity

MARCH 17, 2017

What is a Sales Funnel? Sales funnels are everywhere. Prospective purchasers don’t see the funnel, but rather an interactive brand, an awesome product, or the long awaited solution they need. This is the power of a sales funnel that’s ultimately designed to get sales. Guest post by Katrina Manning.

Top of Funnel 243

Top of Funnel Paid Search Agency Digital Marketing Funnels Landing Pages 243

Webbiquity

OCTOBER 9, 2018

So, apart from adding the first name of your prospect in the salutation, what else can you do to personalize your emails? Personalized advertising is the act of using insights into whom a customer might be to increase the relevancy of an ad. Later, they see an ad like the one at right on Facebook. Image credit: Sleeknote.

Paid Content 256

Paid Content Personalization Lead Ranking Marketing Analytics Tools 256

FunnelEnvy

FEBRUARY 5, 2024

In response, the search and web ads giant is revamping its search engine results page (SERP). From this point on, it will be all the more essential to acknowledge Google’s changes and the role of AI in powering on-page search engine optimization (SEO) and Pay-per-click (PPC) ads to boost SaaS website traffic. What is PPC?

Paid Content 62

Paid Content PPC Traffic SEO 62

Martech

MAY 1, 2024

It uses this comprehension to respond intelligently to the prospect and to pass the prospect onto the right human agent further down the funnel. “We We route visitors and potential sales leads to relevant conversation tracts, based on intent scoring, persona identification and product interest,” said Hansen.

Marketing AI 88

Marketing AI Conversion Top of Funnel Eloqua 88

ClearVoice

DECEMBER 18, 2023

If you’re promoting to law firms, consider replacing “lead generation” with “client development” and “landing pages” with “practice area pages.” Sharing relevant data points and case studies. This includes logos, landing page variations, and notification bars.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Unbounce

OCTOBER 18, 2021

Then we’re not even mentioning an increasingly competitive continuing education industry —an added challenge since allWomen only speaks to about half of potential students as their competitors do. Chief Marketing Officer Patricia Fernández Carrelo explains this is one of the big reasons why they don’t prioritize Google Ads or even SEO. “If

Marketing AI 136

Marketing AI Work Management Landing Pages Paid Search Agency 136

Launch Marketing

MARCH 6, 2024

In this exploration beyond buyer personas, we have partnered with OneNineFive to delve into the transformative potential of personality-driven content and how it can elevate your lead generation strategy to propel leads through the marketing funnel. Looking to up-level your content marketing and drive more leads?

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

Unbounce

JULY 7, 2021

They don’t have the luxury of spending their whole day just thinking about marketing campaigns, landing pages, and conversion rates. To put that into context, over the last year alone, social media ad spend in North America increased by a staggering 92.3%. Well, it’s all about serving relevance ….

Marketing AI 145

Marketing AI Conversion Paid Search Agency Landing Pages 145

FunnelEnvy

MARCH 4, 2024

As this graphic shows, A/B testing is an effective tool to increase website and landing page performance. Source: FinancesOnline The testing process involves randomly showing users two or more page variants and then using statistical analysis to determine which version performs better. Targeted ads. Funnel Envy can help.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Stevens & Tate

NOVEMBER 13, 2022

Optimized Landing Pages. Landing pages are where your online prospects “land” after reading through your content. This is your customer’s gateway into your sales funnel and where they are willing to enter your sales process with hopes of a return of more education about your brand or products.

Creativity 115

Creativity Top of Funnel Planning Lead Ranking 115

seo.co

SEPTEMBER 13, 2021

Unlike PPC, where you can lose out to competitors if they bid higher for particular keywords, SEO allows you to hold your position longer than ads. SEO also gives you more coverage than paid ads. There’s less space online for ads than organic listings, so an effective SEO strategy gives you more real estate coverage.

Paid Content 121

Paid Content Organization Campaigns PPC 121

SmartBug Media

MARCH 11, 2021

In the inbound marketing world, you likely understand the importance of a landing page to help convert visitors into leads. But perhaps you haven’t thought about how a thank you page could be considered a landing page’s partner in crime. Here’s how to use thank you pages to increase your lead conversions.

Conversion 98

Conversion Landing Pages Lead Scoring Lead Ranking 98

Martech

FEBRUARY 25, 2022

For years, marketers have engaged audiences with account-based marketing strategies to better align sales and marketing practices and, in turn, provide more relevant, personalized content and messaging. She added, “That’s why it’s important to focus on buying groups.”. B2B buying group engagement throughout the sales funnel.

Account Based Marketing 100

Account Based Marketing Top of Funnel ABM Buy 100

Launch Marketing

JUNE 29, 2022

It is better to reach fewer, relevant targets than more people who aren’t good matches for your business. Effective SEO practices ensure people can find your website when searching for a keyword that is relevant to what you offer. Relevant keywords should be used throughout your website, including landing pages and blog posts.

Demand Generation Agencies 118

Demand Generation Agencies Paid Search Agency Paid Content Advertising Agencies 118

Inbox Insight

OCTOBER 19, 2023

High-quality, relevant content helps establish your brand voice and authority in your industry. Here are seven essential elements you need to consider: Establish a lead capture system : Without a strategic lead capture plan, it can be difficult to guide prospects into your sales funnel.

Demand Generation 105

Demand Generation Demand Generation Agencies Lead Generation Demand 105

Martech

MARCH 19, 2024

Personalize the chatbot experience using demographic or behavioral data to make engagement with customers more relevant and speedy. Decrease abandon rate and increase order value by segmenting customers based on landing page referrals and tailoring the landing page experience according to these segments.

Marketing AI 91

Marketing AI Conference Generation Loyalty 91