KoMarketing Associates

JULY 2, 2020

It gives marketers room to create more engaging, more distinctive creative… and that usually translates into better return on ad spend. And honestly, a lot of the marketers who are advertising are paying to promote ad creative that is just unnecessarily bland. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Examples of outbound prospecting include email outreach, social selling, and cold calling.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Vision6

APRIL 17, 2024

On average, companies employing omnichannel customer engagement strategies tend to retain 89% of their customers. In today’s digital landscape, crafting a winning omnichannel strategy is not just an option—it’s a necessity. The goal(s) you create for your marketing campaign will drive the kinds of content you create.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Zoominfo

MARCH 9, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

NetLine

DECEMBER 20, 2022

We love webinars. But while we love webinars, we need to acknowledge something about the format. If you’re expecting your webinars (specifically Live Webinars) to be your volume workhorse, you’re setting yourself up for failure. Webinars Are Bottom of Funnel Content Format. The Live Webinar Paradox.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

The Marketing Blender

JUNE 5, 2024

Demand generation isn’t just about filling your sales funnel – it’s about priming the market, educating your audience, and positioning yourself as the go-to authority before they even start looking for solutions. Use visuals, polls, and questions to encourage engagement and build relationships. See our list here.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Webinar Metrics Paid Content 52

Oktopost

SEPTEMBER 21, 2023

With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Launch Marketing

FEBRUARY 15, 2018

One great way to advance relationships and begin earning trust with your audience is by creating a dialogue through webinars. B2B webinars are effective, multi-purpose marketing tools that can deliver valued thought leadership content, generate quality leads and further engage prospects already in the sales cycle.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Thought Leadership B2B 59

Optinmonster

NOVEMBER 1, 2023

Are you looking for thank you page examples? In the world digital marketing, every touchpoint with your audience matters. Let’s explore its significance and draw inspiration from some stellar thank you page examples. Let’s explore its significance and draw inspiration from some stellar thank you page examples.

Examples 71

Examples Webinar Metrics Marketing & Strategy Landing Pages 71

Launch Marketing

MARCH 6, 2024

As marketers, we strive to understand and adapt to the dynamic needs of our target audiences. While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ?

Lead Generation 114

Lead Generation Personalization Marketing & Strategy Marketing Strategy 114

KoMarketing Associates

MAY 25, 2022

Marketers know there are many tactics that build a strong lead generation strategy, including search engine advertising. . This is probably why there are thousands of tips, strategies, webinars, and guides telling you how to generate more leads for your B2B business. Does Google Ads Work for B2B? .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Parse.ly

JUNE 8, 2021

Last week, Parse.ly’s Head of Marketing, Dave Cardiel , and Demand Generation Manager, Rebecca Allen , joined MURAL’s Social Media Manager, Sarah Parker, for a webinar to address the challenge of learning to swim in a sea of data. . That’s where the Content Marketer’s Funnel comes in. We’re drowning in data.

Webinar Metrics 52

Webinar Metrics Digital Marketing Funnels Top of Funnel Advertising Funnels 52

Act-On

APRIL 26, 2024

But when your prospects are moving more slowly throughout their buying journey, our marketing leaders advise their peers to prioritize full-funnel engagement. “We We’re constantly looking at performance all the way through the funnel, not just what gets us volume at the front end.” It’s just going to happen.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Contently

DECEMBER 6, 2022

With the complex marketing strategies most of us design today, models like “multi-touch” and “omni-touch” are crucial to genuinely mapping ROI to every piece of content in the buyer’s journey. It’s also the easiest to explain to leadership how you arrived at your conclusion (that webinar worked!)

Multi-Touch Attribution 174

Multi-Touch Attribution Top of Funnel ROI Multi-Channel 174

Parse.ly

NOVEMBER 4, 2020

With this in mind, our Chief Product Officer and Co-Founder, Andrew Montalenti , and Editorial Director of Growth at Quartz, Phoebe Gavin , caught up on a webinar last week to share their expertise and discuss how to make content analytics easy and how to use content data to make an immediate impact for your business. Table of Contents.

Webinar Metrics 52

Webinar Metrics Paid Content Analytics Top of Funnel 52

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. Examples of outbound prospecting include email outreach, social selling , and cold calling.

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. It’s that time of the year when new objectives drive marketing teams to come up with strategies and initiatives to reinvigorate lead generation efforts.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

ANNUITAS

MAY 28, 2020

He and another colleague, Lee Anne Wimberly, have been leading the effort to uncover the real world results of these recommended demand marketing strategy shifts during the COVID-19 crisis. . Those channels typically include website, nurture programs, webinars, PPC, and content syndication. So, where you use webinars is key.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

Webbiquity

MARCH 31, 2022

For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. People won’t buy what they don’t understand.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Golden Spiral

JANUARY 4, 2019

Are webinars on your B2B tech marketing priority list? Webinars were reported as one of the top revenue drivers for B2B marketers, with 75% of sales and marketing professionals agreeing that webinars are one of the best ways to generate high-quality leads (only closely behind trade shows ). Purchase a Webinar Hosting Platform.

Webinar Metrics 54

Webinar Metrics Top of Funnel Marketing Automation Services Advertising Funnels 54

Act-On

APRIL 29, 2024

Then, as your lead score grows, we start to introduce more mid-funnel and bottom-of-funnel content — maybe some case studies around the impact of marketing automation.” And, thanks to Suzy, we’ve shared a lot of lead scoring best practices, examples, and inside tips along the way.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Biznology

MARCH 27, 2015

And in the past 6 months, I’ve added a new tactic to my program: webinars. We had been talking about doing a webinar program at PGi for some time but just hadn’t taken the necessary steps to get it moving. I understand why many companies might be hesitant about doing webinars. It’s not easy.

Lead Gen 80

Lead Gen Webinar Metrics Lead Ranking Marketing Qualified Leads 80

Sharpspring

JANUARY 17, 2019

Webinar marketing is a key inbound tactic for many businesses. The amount of time, resources, and money you spend in creating a webinar can have a big impact on its success. But hosting a great webinar is only the first step. Read on for 7 ways to get the most out of webinars for lead nurturing. Send Thank-You Emails.

Webinar Metrics 45

Webinar Metrics Lead Scoring Lead Ranking Ideal Customer Profiles 45

Zoominfo

NOVEMBER 29, 2021

Get a Demo Performance Metrics by Channel Choosing B2B marketing KPIs for your team starts with analyzing your active campaigns. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Sharpspring

JANUARY 26, 2021

It’s true, inbound marketing has become so ubiquitous to digital marketing that you’re constantly encountering these strategies whether you’re aware of it or not. What makes inbound marketing such an effective way to build customer relationships and move potential customers further down the funnel? With about 27% of people in the U.S.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98

Marketing Insider Group

JUNE 1, 2020

The answer: Lead generation funnels. These days everyone wants a high-converting sales funnel. You can capture leads, sell products, schedule appointments, host webinars – all in an online funnel. It’s more than just adding a form to a page and expecting someone to fill it out. And rightfully so.

Marketing Websites 282

Marketing Websites Lead Scoring Lead Ranking Top of Funnel 282

Sprout Social

JULY 19, 2023

In this article, we’ll highlight tips and strategies for improving your video conversion rate so you can make a case for more resources and investment. For example, in the Tweet below, Solo Stove shares a tutorial for strawberry shortcakes using their Pi Pizza Oven. Use the power of storytelling to convert consumers into customers.

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

ConvertKit

JANUARY 17, 2020

You're running your first webinar. You take a deep breath, join the webinar room…. Sure, webinars are a tried and true marketing strategy for educating your audience, creating a personal connection, and promoting your products and services without feeling icky. That's where your webinar landing page comes in.

Landing Pages 52

Landing Pages Webinar Metrics Co-Registration Template 52

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. Best of all, email marketing is affordable. For example, if you use MailChimp, you can message your first 2000 users for free.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Hubspot

JUNE 9, 2020

In this guide, I’m going to show you how to utilize one of the most effective sales channels and webinars to sell online courses. To set the scene, let’s clear up why you should use webinars in the first place. Why Webinars Are The Best Channel for Selling Your Online Course. There’s a lot to like about the webinar.

Course 56

Course Webinar Metrics Top of Funnel Advertising Funnels 56

Oktopost

NOVEMBER 9, 2023

While it can be daunting to inject money into new strategies, it’s crucial that you approach paid media as an opportunity rather than a leap into the unknown. The key is understanding the backbones of a strong paid media plan so you can use paid channels wisely and direct budgets to where you can best reach and convert your target audience.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

The Lead Agency

JUNE 7, 2023

Lead nurturing is a powerful B2B marketing strategy for companies to create meaningful connections and drive engagement with customers and prospects at every stage of the sales funnel. Let’s explore the top tactics you need to know to improve the effectiveness of your lead nurturing strategy.

Sales Management 62

Sales Management Lead Nurturing Lead Ranking Sales Qualified Leads 62

Optinmonster

AUGUST 30, 2021

Are you looking for the best eCommerce personalization examples you can use to boost sales with YOUR store? By doing so, you can leverage battle-tested strategies to grow your business FASTER. So, in today’s post, we’re going to share 13 eCommerce personalization examples that you can learn from.

eCommerce 107

eCommerce Personalization Examples Webinar Metrics 107

Unbounce

JUNE 1, 2021

You know that one ad you keep seeing: The one for that embarrassing t-shirt your friend messaged you about that just couldn’t be real? ( But the truth is that most people kinda like retargeted ads —when they’re well-targeted. That engagement can come in a variety of forms: Click through an intriguing display ad. Request a demo.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52