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When to Use Live Webinars and When to Try Another Format

NetLine

Webinars Are Bottom of Funnel Content Format. Users registering for Webinars are 29% more likely to be correlated with a purchase decision within the next six months. In 2021, Live Webinars represented 3% of all content added by B2B marketers on the NetLine platform. They’re not a lead volume driver. They most certainly are.

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What Is Decision Theory and How Can It Help Your Marketing Strategy?

SnapApp

Items can gain market share when new options are added to the market when they become the compromise or middle option in the choice set.”. . In reality, our beliefs are less steadfast tenets based in our observation of the world, and much more contextually malleable opinions. But decision theory researchers beg to differ. .

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Top 5 Advanced Best Practices for Modern Outbound Sales

Apollo

Deal size and total addressable market (in terms of number of potential people you can contact) often, but don’t always, have an inverse correlation. Your ideal number of daily prospecting activities can be based on a “top-down” activity quota calculation method, once you know your prospecting sales funnel numbers. x 4 x 2 x 50 = 600).

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Sales Pipeline Radio, Episode 222: Q & A with Steven Benson @SteveBenson

Heinz Marketing

If you are listening live, thank you very much for joining us on the Funnel Media Radio Network, making us part of your workday. Ad: How do you continue to drive predictable revenue in an increasingly unpredictable time? Is that a coincidence or is this a direct correlation here? I just literally just made that kind of context.

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Top 5 Advanced Best Practices for Modern Outbound Sales

Apollo

Deal size and total addressable market (in terms of number of potential people you can contact) often, but don’t always, have an inverse correlation. Your ideal number of daily prospecting activities can be based on a “top-down” activity quota calculation method, once you know your prospecting sales funnel numbers. x 4 x 2 x 50 = 600).

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Moneyball for Marketers

Adobe Experience Cloud Blog

Author: David Cheng If you’ve seen them movie Moneyball , you already know the basics: the “Moneyball” way of winning relies on analytics, statistics, and numbers, rather than opinions, intuitions, or appearances. Lead conversion percentages. Revenue per sales person. Do Something New.

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How Social Media Can Help B2B Marketing Teams Hit Growth Goals

ANNUITAS

This misconception is, in my opinion, the worst one. You can use social media for a first-touch engagement (a paid ad) through opportunity creation (a LinkedIn connection) all the way until closed-won and beyond (hello, client success shoutout). per post, paid ad, etc.). B2B is boring. Number of conversions per tactic (i.e.