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What’s All The Buzz About AI at Dreamforce?

Leadspace

There are many potential applications, but what Salesforce is tapping into with Einstein – adding a layer of AI into the Salesforce CRM – is the growing interest in and demand for lead generation tools like predictive analytics. In fact, the more, the merrier; a wider sample of data will inevitably make for greater accuracy.

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How to Measure Event Marketing Performance and ROI

Adobe Experience Cloud Blog

Yes, you need a primary goal, but secondary outcomes usually come as an added bonus (whether you intend them to happen or not). Starting at the top of the funnel, events can be an effective method of driving brand awareness with your audience and industry as a whole. Samples given out. Measure Buzz with Social Listening.

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Social media marketing isn’t a popularity contest

Biznology

These segments will allow you to engage differently, as well as better, while also funneling followers into the direction where you can deliver the best and most relevant offers or ads to them. The 3 stages of marketing to the social consumer’s decision journey are creating buzz, learning from customers, and targeting customers.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

It helps you analyze content to see what’s gaining buzz in your industry. At that point, you start to face challenges in separating the valuable data from the noise, data inaccuracies, and sampling errors and gaining the insights you need in a timely manner. But adding more tools isn’t always better.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

It helps you analyze content to see what’s gaining buzz in your industry. At that point, you start to face challenges in separating the valuable data from the noise, data inaccuracies, and sampling errors and gaining the insights you need in a timely manner. But adding more tools isn’t always better.

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Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange

Adobe Experience Cloud Blog

It is essential to engage your target audience early and through the right channels (hint: social media), then continue to engage them and create buzz leading up to the event. Pre-event and post-event communications are just as important in optimizing the flow of webinar-attained names through your revenue funnel. Happy Xchanging!

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What Is Outbound Marketing? Definition, Types, Strategy, Best Practices, and Examples

Martech Advisor

ATL advertising avenues are effective for top-of-the-funnel activities such as brand awareness campaigns. Spotify Ran a Witty Billboard Ad Campaign in December 2017 to Highlight the Listening Habits of Spotify Users. Display ads. Social media ads. Over-the-top (OTT) ads. Image source: Bored Panda. Cold Calling.