KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. Inbound Marketers – For Marketing Professionals.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Zoominfo

OCTOBER 5, 2021

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. Billy Gene is Marketing Inc. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. Others are less obvious, like having a GTM strategy that’s not appropriate for a startup. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

NetLine

DECEMBER 18, 2023

Buyer-level intent data, specifically, is sourced from dozens of intent signals that are gathered from multiple touch points throughout the customer journey, from the content prospects consume to the conferences they attend. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Hubspot

APRIL 23, 2020

Not to mention an important one to get right considering the critical role your website plays in your marketing and brand image. However, that time frame is only a benchmark, so you will need to determine what works best for your organization. Benchmark your current performance metrics. The performance of your website.

CMS Development 101

CMS Development Marketing Websites Work Management Ad Building 101

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. In this remote-focused world, it’s up to you to ensure that the customer engagements you were having face-to-face continue seamlessly, even when you’re a city, country, or continent away.

Template 73

Template Video Marketing Work Management FAQ 73

Hubspot

APRIL 12, 2019

HubSpot offers one of the most robust blogging platforms around. You can also collaborate with multiple writers and editors on your content, integrate and promote your blog with your social media accounts, and manage your blog posts’ comments. Wix is one of the most versatile blogging platforms on the market. Squarespace.

CMS Development 101

CMS Development Best Practices Lead Ranking Template 101

Valasys

JUNE 13, 2019

Social Media is a versatile platform that not only attracts, engages & converts customers from omnichannel marketing & but also serves the purpose of delighting the customers by serving as a medium for delivering exemplary customer service & for the promotions of after-sales services. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Hubspot

APRIL 8, 2019

Are you confused — even intimidated — by Google Analytics? What is Google Analytics? GA is an analytics tool that gives you an extremely in-depth look at your website and/or app performance. Is Google Analytics free? There is a free and paid version of GA (the latter is called Analytics 360).

Marketing Analytics Tools 101

Marketing Analytics Tools Analytics Google Paid Search Agency 101

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

JANUARY 9, 2014

Whether you''re planning your marketing strategy as a whole or developing a specific marketing campaign to achieve a particular goal, a little structure can help to reduce a daunting task to a manageable one. So go on -- use our outline below to get your marketing going strong to start 2014! Set benchmarks and goals.

Planning 28

Planning Inbound Marketing Campaigns Paid Search Agency 28

LeadSquared

NOVEMBER 8, 2016

Marketing involves a lot of ambiguous activities , and hence might just be the most misunderstood function in the business! As marketers, we are always struggling to find metrics beyond the superficial vanity ones (likes, shares and traffic) to show for our efforts. Key Marketing Metrics [Webinar Questions]. Do you feel my pain?

Webinar Metrics 52

Webinar Metrics Planning Marketing Budget Work Management 52

Hubspot

MARCH 27, 2013

We inbound marketers are a unique bunch. As more and more companies begin to turn on their inbound marketing machine and start creating content, let's remember that our inherent data chops as marketers can help us create content that's high-quality, shareable, and insightful. Bottlenose is a great tool for real-time marketing.

Marketing Analytics Tools 28

Marketing Analytics Tools Top of Funnel API Advertising Agencies 28

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

JANUARY 13, 2014

HubSpot customers can easily track this metric using the Sources tool (pictured below). Google Analytics is another option for non-HubSpot users. This information is also accessible via the HubSpot Sources report or Google Analytics. What pieces of low-hanging marketing fruit is it missing?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Contently

OCTOBER 15, 2021

Something that’ll convince potential customers to learn more. Great content marketing has the power to do that. Lately, innovative marketing teams have been thinking beyond the standard blog post. Data like that is powerful evidence for B2B marketers who can optimize their sites to take advantage of a keyword inefficiency.

Lead Ranking 128

Lead Ranking Promotion Enterprise Management Trends 128

Contently

OCTOBER 15, 2020

Something that’ll convince potential customers to learn more. Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Identify untapped markets?

Lead Ranking 218

Lead Ranking Promotion Trends Top of Funnel 218

ClearVoice

FEBRUARY 2, 2024

Content operations bring stability and consistency to every level of your content marketing. One of the best ways to ensure that is to integrate analytics into your content operations framework. In this article, we’ll explore the critical role analytics plays in your content operations. What are Content Operations?

Analytics 52

Analytics Paid Content Allocation Top of Funnel 52

Hubspot

JANUARY 3, 2011

A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. Makes Publishing Easy: Your blogging software's content management system (CMS) should make creating, collaborating on, editing, and publishing your articles simple and easy. Good for you!

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Sprout Social

DECEMBER 20, 2023

According to The Sprout Social Index™ , 81% of marketers already say AI has had a positive impact on their work. Between new platforms and new innovations, there’s a lot keeping marketers on their toes—and their schedules full. Hootsuite is a major player in the social media marketing platform space. The takeaway?

Enterprise Management 103

Enterprise Management Work Management Marketing Management Brand Identity 103

Single Grain

APRIL 1, 2020

HubSpot recently revealed that the three best lead sources for B2B companies are: SEO. Email marketing. If you can master these three sources while simultaneously uncovering a powerful sales and marketing alignment and nurturing your leads, in due time you can turn things around. Social media. Get A Free Consultation.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Hubspot

JANUARY 14, 2013

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one. 1) Social Media Manager.

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Lenny's Newsletter

AUGUST 1, 2023

Getting this benchmarking data is difficult because very few companies publish their conversion rates, and metrics can look wildly different depending on the target customer, product experience, and sales motion. A few takeaways: If you’re selling to larger customers, plan for lower free-to-paid conversion.

Conversion 52

Conversion Marketing Analytics Tools Conversion Rate Advertising Benchmark 52

Single Grain

AUGUST 18, 2020

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. An average SaaS business spends 92% of their first-year revenue on customer acquisition. Let’s get started! Why Is CAC Important?

Acquisitions 116

Acquisitions Cost Paid Content Lead Ranking 116

TrustRadius Marketing

JULY 27, 2022

The same report concluded that eCommerce on social media has a market potential surpassing $1 trillion. Social Media Analytics provides enterprises with actionable insights, metrics, and KPIs. This knowledge is crucial to formulate your marketing strategy while enabling social media marketing. Campaign Tracking.

Enterprise Management 93

Enterprise Management Social Media Paid Content Analytics 93

Navigate the Channel

JANUARY 8, 2024

Effective content marketing requires careful planning, organization and consistency. Before we get to some of the best checklists, tools and templates for content marketing, we need to reiterate what you must do first: plan. Your job is not to change content to fit new marketing goals.

Template 73

Template Planning Content Marketing Tips 73

SmartBug Media

NOVEMBER 2, 2018

This blog was originally published May 2017 and has been updated for accuracy and comprehensiveness. This is a key element of inbound marketing programs. Personas: Who are your ideal customers? Mistake #2: Not Capturing Benchmarks. Conversion rates (ideally each step between traffic and customers).

CMS Development 79

CMS Development Marketing Websites SEO Industry CMS 79

Webbiquity

MARCH 23, 2017

Content Publishing Tools. Google Review Count: 391. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” Pulse is also a place to keep up with the content those you are connected with or follow on LinkedIn are publishing.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Content Standard

JULY 23, 2018

Keep them coming back from more—that’s the motto for any marketing team looking to earn long-term value from their audience. With Google’s algorithms redefining the areas of success it’s paying attention to, now’s the time as ever to start paying more attention to your returning visitors as compared to new visitors.

Tactics 66

Tactics Top of Funnel Newsletter User-Generated Content 66

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Top. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Directive Agency

AUGUST 18, 2017

Yet only 22% of companies feel that their conversion rates are adequate, according to HubSpot. Here are 11 indispensable B2B marketing tools that instantly make an impact where it matters most: Conversions. You can run a competitive analysis to quickly benchmark what’s already working on an industry, reverse engineering their approach.

Budget Programs 45

Budget Programs Tools Campaigns Marketing Analytics Tools 45

Hubspot

JUNE 27, 2018

Chatbots can and will change business and marketing as we know it , if given a fighting chance. And when we do get it right, it’s all too easy to run it utterly into the ground as we have with many marketing opportunities in the past. Here’s how we’re making a sales, marketing, and biz-building chatbot that doesn’t suck: GrowthBot.

Work Management 72

Work Management Marketing Management Case Studies Social Networks 72

Hubspot

MARCH 21, 2017

Like most major projects at HubSpot, this one began with compelling data that pointed to a few big opportunities in our site. Prior to INBOUND 2016, we knew we would be launching the HubSpot Growth Stack, which includes free versions of all of our products. We also started to look at our user journeys in HubSpot.

Conversion Rate 73

Conversion Rate Conversion Work Management Hubspot 73

Webbiquity

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Google Review Count: 345. Google Review Count: 210. Evaluate your brand’s performance on Instagram and benchmark against top competitors.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Marketing Insider Group

DECEMBER 8, 2020

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. Additionally, advancing technology has heightened consumer expectations for customer experience. Additionally, advancing technology has heightened consumer expectations for customer experience.

Lead Ranking 347

Lead Ranking Lead Generation Paid Content Lead Scoring 347

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98