KoMarketing Associates
FEBRUARY 20, 2018
Lead Generation Tactics and Lead Scoring Model – key benchmarks for leads to move through the sales funnel. Gather Buyer Personas and Data. Some of the buyer persona data shared included: Existing Buying Process. Existing Keyword Strategy – top 10-15 focus keyword terms that are currently being utilized. Decision Criteria.
Marketing Interactions
OCTOBER 8, 2020
The main point about sales content is that sales reps must be able to use it effectively to engage buyers and forward sales conversations. Sales content should help to build rapport and relationships and have buyers see sales reps as trusted advisors. The key points made about a problem the buyer needs to solve, or an opportunity.
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Velocity Partners
NOVEMBER 29, 2023
Create a distinct angle or perspective that not only differentiates your solutions but invites a crystal-clear choice between your platform and products. Both kinds of buyer need different things – and the sooner you can send them on a journey built to serve their specific needs, the better. Introduce a fresh spin.
The ROI Guy
JULY 11, 2017
According to the research, here's two important investments you can make today: 1) Interactive and Prescriptive Content Marketing – As buyers prefer to do on-line research on their own, investing more in digital content marketing is tops on Forrester’s advice list.
KoMarketing Associates
DECEMBER 8, 2015
Based what we’ve seen, experienced, and reported on, here are insights from over 50 surveys and benchmark reports, organized by overarching theme, we recommend for review, in preparation for developing B2B marketing budgets and program goals for the new year and beyond. Demand Generation. source ). >. source ). Customer Experience.
The ROI Guy
JULY 9, 2018
Over 70% wait until needs are defined before taking a sales meeting, and almost half have already identified a solution. Most buyers ( 58% ) saw little difference among sellers, and 10.4% What if you could have the differentiating value messaging you need to better communicate and quantify your unique value to prospects?
The ROI Guy
DECEMBER 16, 2014
Fail to provide that guidance and the purchase decision likely stalls (where 58% of the deals end up according to Sales Benchmark Index) or the decision goes to your competitor who does a better job at facilitating the buying decision. The key question the buyer needs answered: “ Why Now? ”. Why You?'
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