Lead Forensics
APRIL 30, 2024
Sometimes a target market will be very clearly defined, yet a company still fails to attract the right kind of buyers. They are a detailed description of a specific type of person within your target market, who you will keep in mind when creating your content. But this information isn’t something that should be confined to marketing.
Content Standard
AUGUST 23, 2018
But now, after allowing its content to be shared on websites and platforms beyond the Snapchat app, the formation of new partnerships with a network of advertisers is envisioned as a way to integrate its pictures and videos into news content from digital publishers. Moving Beyond the App. Image attribution: Isaiah McClean.
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chiefmartech
MARCH 13, 2019
While I’ve written a lot about the editorial program for the paid all-access conference — amazing presentations by Aetna, Cisco Meraki, Docker, IDC, LUMA Partners, Netflix, The New York Times, Nordstrom, NPR, PwC, Zillow, and more — I’ve barely scratched the surface of what’s available to free Expo+ attendees. See you soon!
Marketing Insider Group
AUGUST 18, 2015
In this episode we discuss the goal of content marketing, content platforms, and the most important analytics. Below are a few highlights from our conversation: TechnologyAdvice: When should a company start to look at content marketing? That’s content marketing. I actually love small businesses.I
ClearVoice
OCTOBER 9, 2018
In major cities, content marketing agencies often define and hone their practice areas, core competencies, and the industries in which they specialize. It’s common to see firms branding themselves into one niche: hospitality PR, or tech PR, or style and fashion influencer marketing. In their city.
Canadian Marketing Association
APRIL 9, 2015
OK, maybe not a big surprise, but consider what this means in the context of B2B marketing: B2B buyers are accustomed to the ways of buying for business as they do as consumers (read this as online search often comes first). So it’s natural that there’s a blurring of the lines between B2B and B2C marketing tactics.
Envy
FEBRUARY 17, 2019
Most recently, the company partnered with the Irish Red Cross to launch an app called TraceDonate that allows donors to donate securely and to get notifications about how the donated funds are being used. The Zurich-based FinTech Top 100 company is one of the market leaders in innovative digital financial solutions. Let us know!
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